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ITT SHERATON CORPORATION SETS TWO-DAY BOOKED RESERVATIONS RECORD AFTER 'SureSavers' ANNOUNCEMENT

 ITT SHERATON CORPORATION SETS TWO-DAY BOOKED RESERVATIONS RECORD
 AFTER 'SureSavers' ANNOUNCEMENT
 BOSTON, April 29 /PRNewswire/ -- ITT Sheraton Corporation's North American central reservations offices achieved record sales on Monday and Tuesday, surpassing any two comparable booking days in the company's recorded history.
 The company attributes the increase to consumer response to "SureSavers," launched this Monday.
 "Response has been tremendous. Reservation sales this week are 20.2 percent above last year's volume," said Robert F. Cotter, senior vice president, director-marketing and product management, ITT Sheraton Corporation.
 "We are delivering value to our customers. After having spent $1 billion improving our hotel's facilities and services, our customers are recognizing this and are now taking advantage of a new and simplified pricing structure. The response we're receiving lets us know we're on track," Cotter added.
 The increase in call volume scans the map since Monday's announcement. In addition to record days in the central reservations centers, ITT Sheraton properties across the country reported significant increases in their calls.
 The Sheraton New York Hotel & Towers received a 75 percent increase in calls on Monday; the Sheraton Palace in San Francisco received a 30 percent increase; and the Sheraton Chicago Hotel & Towers had a 46 percent increase.
 Reservations by travel agents have also increased considerably since the launch of the program and were running 21 percent ahead of last year's bookings yesterday.
 Boston-based ITT Sheraton Corporation, a subsidiary of ITT Corporation (NYSE: ITT), is a worldwide network of nearly 450 owned, leased, managed and franchised properties including 289 hotels and resorts and 137 inns operating in 62 countries.
 ITT Corporation, ITT Sheraton's parent company, is a diversified, multi-national enterprise engaged principally in nine product and service businesses.
 -0- 4/29/92
 /CONTACT: Dolores Sanchez of ITT Sheraton, 617-367-5481/
 (ITT) CO: ITT Sheraton Corporation ST: Massachusetts IN: LEI SU:


DH -- NE011 -- 4558 04/29/92 16:17 EDT
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Publication:PR Newswire
Date:Apr 29, 1992
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