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ITT SHERATON CORPORATION MARKS RECORD RESERVATION LEVELS WITH NEW SURESAVERS SIMPLIFIED PRICING PROGRAM EXPANSION

 ITT SHERATON CORPORATION MARKS RECORD RESERVATION LEVELS
 WITH NEW SURESAVERS SIMPLIFIED PRICING PROGRAM EXPANSION
 BOSTON, Nov. 12 /PRNewswire/ -- First launched in April in North America, ITT Sheraton's SureSavers has resulted in record-breaking reservations sales to consumers and travel agents alike, driving systemwide gains of 530,000 additional room nights sold over the same period in 1991. Since the launch of the program, more than 1.3 million room nights have been sold to guests requesting SureSaver rates.
 Following the strong sales success of SureSavers in North America, SureSaver Rates for Business, 14-Day Advanced Bookings and Weekends were recently introduced in Australia and Europe.
 Prior to the launch of SureSavers, ITT Sheraton's bookings had been flat; since the launch, the company has been running 12 percent ahead systemwide in the three regions which offer the simplified pricing product: North America, Europe, Africa and the Middle East and Asia/Pacific.
 "Customers continue to buy our SureSavers product because they find exceptional value in it," said Robert F. Cotter, ITT Sheraton senior vice president, director of marketing and product management.
 "We designed our SureSaver program based on customer research that told us that consumers want hotel pricing to be delivered simply and rationally. We have been able to deliver a standardized and value-based product and expand the program because of our new $70 million centralized reservations system, Reservatron IV," Cotter added.
 In North America, reservations sales since the April launch of SureSavers continues to strengthen. ITT Sheraton has seen strong growth in reservation sales through its central reservations offices (10 percent increase over 1991), as well as through airline reservations systems (21 percent increase over 1991) used by travel agents. ITT Sheraton is now on-line in a "Type A" environment with all major global distribution suppliers.
 International sales exploded in June, delivering a 66 percent increase in reservation sales in the Pacific central reservations office following Australia's June introduction of SureSavers. Measuring progress from the same period a year ago, ITT Sheraton's Pacific Central Reservations Offices (CROs) were up 41 percent in June, and Asia/Pacific sales rose 43 percent in July. Combining sales over 1991 in Hong Kong, Singapore and Jakarta reservations centers, reservations rose more than 60 percent. In August, September and October, the Asia/Pacific CROs' sales increased 44 percent, 36 percent and 24 percent, respectively.
 Bookings in Europe since the launch of SureSavers in September are running nearly 20 percent higher than in 1991, which is encouraging given the recessionary economy present in Europe.
 SureSavers offers simplified pricing to individual and family travelers in three tiers:
 SureSaver Business Rates -- Up to 30 percent savings off previous published (rack) rates, with no restrictions and no advance reservations required.
 SureSaver 14-Day Advanced Reservations Rates -- Up to 40 percent off Sunday-Thursday night stays when reservations are made 14 days in advance. No advance purchase is required, and no cancellation penalties apply.
 SureSaver Weekend Rates -- Up to 50 percent off for a Friday or Saturday night stay. No advance reservations are required and no cancellation penalties apply.
 Similar rates and savings are available at ITT Sheraton inns and all-suites.
 Reservations can be made by calling 1-800-325-3535 or a travel agent. Some restrictions apply to the SureSaver 14-Day Advance and Weekend savings.
 Boston-based ITT Sheraton, a subsidiary of ITT Corporation, is a worldwide lodging company with more than 430 owned, leased, managed and franchised properties including 295 luxury and upscale hotels, resorts and all-suites and 135 mid-priced inns in 61 countries.
 -0- 11/12/92
 /CONTACT: Dolores Sanchez of ITT Sheraton, 617-367-5481/ CO: ITT Sheraton ST: Massachusetts IN: LEI SU:


CH -- NE008 -- 0210 11/12/92 13:13 EST
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Date:Nov 12, 1992
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