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ITT SHERATON CORPORATION LAUNCHES 'NEW' ITT SHERATON WITH LARGEST ALL-EMPLOYEE SALES BLITZ IN THE COMPANY'S HISTORY

 ITT SHERATON CORPORATION LAUNCHES 'NEW' ITT SHERATON WITH
 LARGEST ALL-EMPLOYEE SALES BLITZ IN THE COMPANY'S HISTORY
 BOSTON, March 18 /PRNewswire/ -- Mobilizing everyone from the chief executive officer to hotel chefs and front desk managers, ITT Sheraton Corporation is launching "Here Comes ITT Sheraton!", the largest sales effort in its history starting Monday, March 23 and running through Friday, April 3, the company announced today.
 "Here Comes ITT Sheraton!" is a multi-national effort to announce the "new" ITT Sheraton, highlighting the $1 billion investment in ITT Sheraton properties in North America and Hawaii which will be completed in April.
 The two-week, full-scale effort will feature more than 42,000 face-to-face visits to prospective customers around the world (25,000 in North and Latin America and 17,000 in Europe, Africa and the Middle East, including 2,000 in the United Kingdom) and 250 properties sponsoring 175 customer appreciation events throughout North America.
 "The time is right to tell our prospective customers and remind our current customers that ITT Sheraton properties throughout North America and Hawaii now reflect more than $1 billion worth of improvement, supporting our goal of having a premier property in every major business center on the continent," said John Kapioltas, chairman, president and chief executive officer, ITT Sheraton Corporation.
 The multi-national personal visit sales effort by non-sales personnel will deliver the news of improvement in ITT Sheraton properties in North America and Hawaii.
 "This is a full-scale, all-level effort to meet with people who we haven't hosted in awhile and to thank our current customers," said John W. Herold Jr., executive vice president, president - North America Operations, ITT Sheraton Corporation.
 "Here Comes ITT Sheraton!" blends business with fun as the serious message of the "new" ITT Sheraton in North America and Hawaii is delivered by day to prospective customers, and more than 175 customer appreciation events occur, for the most part, at night.
 ITT Sheraton's customers in Los Angeles will enjoy a private Natalie Cole concert at the Forum with master of ceremonies Alan Thicke; in San Diego, ITT Sheraton customers will sail aboard Stars & Stripes with Dennis Conner, defending champion of The America's Cup; and in Washington, D.C., the evening event is a black-tie Academy Awards gala.
 All employees who will participate in the sales blitz have received training materials, procedures and support. In addition, each property will provide daily debriefing to help participating employees gear up for the next day's calls on prospective customers.
 Added to the $1 billion investment in ITT Sheraton properties in North America and Hawaii is the addition of the multiple-award-winning Adolphus in Dallas. As well, in February, ITT Sheraton announced the largest acquisition in its history. The company signed a letter of intent to purchase or lease eight properties, seven all-suite properties in North America and the prestigious Prince de Galles in Paris.
 In New York City, investments total more than $300 million in renovation and restoration at the Sheraton New York Hotel & Towers (formerly Sheraton Centre), the Sheraton Manhattan (formerly Sheraton City Squire), and the St. Regis. Other properties that are part of the $1 billion of improvements are the new Sheraton Chicago Hotel & Towers, the Sheraton Palace in San Francisco, the Sheraton Centre Toronto Hotel & Towers, the Princeville Hotel in Hawaii, and the Sheraton Civic Center Hotel in Birmingham.
 Partners participating in "Here Comes ITT Sheraton!" are Avis and American Airlines.
 Boston-based ITT Sheraton Corporation, a subsidiary of ITT Corporation (NYSE: ITT), is a worldwide network of nearly 450 owned, leased, managed, and franchised properties operating in 62 countries.
 ITT Corporation, ITT Sheraton's parent company, is a diversified, multi-national enterprise engaged principally in nine product and service businesses.
 -0- 3/18/92
 /CONTACT: Dolores Sanchez of ITT Sheraton, 617-367-5481/
 (ITT) CO: ITT Sheraton Corporation ST: Massachusetts IN: LEI SU:


EG-TM -- NE005 -- 9196 03/18/92 11:28 EST
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Date:Mar 18, 1992
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