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ITT SHERATON CORPORATION CONCLUDES NEW YORK COMPONENT OF ITS $1 BILLION NORTH AMERICA IMPROVEMENT PROGRAM; MARKS COMPLETION WITH AD CAMPAIGN

ITT SHERATON CORPORATION CONCLUDES NEW YORK COMPONENT OF ITS $1 BILLION
 NORTH AMERICA IMPROVEMENT PROGRAM; MARKS COMPLETION WITH AD CAMPAIGN
 BOSTON, Mass., Oct. 2 /CNW/ - ITT Sheraton Corporation has concluded the New York component of its $1 billion North America renovation and product improvement program in 1992 and is promoting that with an eight-week advertising campaign to highlight the renovations and introductory rates at the Sheraton New York Hotel & Towers and Sheraton Manhattan, which together comprised $190 million of the $1 billion effort.
 "New York is the world's financial, communications and transportation center, and we are delighted that we have completed renovating and now offer hotel products in the city that reflect the high quality product and service standards of ITT Sheraton around the world," said John Kapioltas, chairman, president and chief executive officer.
 "The completed renovations at the Sheraton New York Hotel & Towers and Sheraton Manhattan, coupled with the magnificent restoration of the St. Regis, join the Sheraton Park Avenue to provide ITT Sheraton with full and strong product representation in New York, comprising 3,000 of our recently refurbished rooms," Kapioltas added.
 The advertising campaign, currently running in the New York Times and the Wall Street Journal, is scheduled to run in major metropolitan dailies through Nov. 18. The campaign highlights the 'new look,' 'new lobby,' 'new splash' (pool) and 'new spirit' to represent the guest room, ballroom, meeting room, restaurant, fitness facilities and overall service enhancements at the Sheraton New York Hotel & Towers and Sheraton Manhattan.
 The campaign offers American Express Cardmembers a one-year complimentary membership in ITT Sheraton's frequent guest program, ITT Sheraton Club International (SCI), when they pay for their stay at the Sheraton New York Hotel & Towers or Sheraton Manhattan with the American Express card through Jan. 31, 1993. SCI benefits include 4 p.m. check-out, upgraded accommodations when available, ClubPoints and ExpressPass, which virtually eliminates traditional check-in and check-out.
 "American Express is delighted that The Sheraton New York Hotel & Towers and Sheraton Manhattan are making a generous offer of a complimentary membership in the ITT Sheraton Club International program to our Cardmembers," said Pierce Butler, vice president of Lodging Marketing at American Express.
 "Our Cardmembers appreciate the outstanding service and amenities at these ITT Sheraton hotels. ITT Sheraton and American Express enjoy a long history of partnership and we look forward to providing many more exclusive offers to our Cardmembers," Butler added. The $159 introductory rate for the Sheraton New York Hotel & Towers and Sheraton Manhattan is part of the advertising effort to demonstrate the newly renovated hotels to customers.
 "Both properties are brand new, each with a complete array of the best possible services for the business traveler, so we elected to encourage our customers to experience either hotel during this period for the same price," said Paul R. O'Neil, managing director, Sheraton New York Hotel & Towers and Sheraton Manhattan.
 The advertising campaign was created by Wells, Rich, Greene BDDP, ITT Sheraton's global advertising agency of record.
 Boston-based ITT Sheraton Corporation, a subsidiary of ITT Corporation, is a worldwide network of 430 owned, leased, managed and franchised properties, including 295 upscale and luxury hotels, resorts and all-suites and 135 inns in 61 countries.
 For further information: Dolores Sanchez (617) 367-5481, or Leora Halpern, (212) 841-6506, of ITT Sheraton
 -0- 10/02/92


CO: ITT SHERATON CORPORATION IN: LEI ST: MA -- c0284 -- X120 10/02/92
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Date:Oct 2, 1992
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