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ITT SHERATON CORPORATION COMPLETES INSTALLATION OF NEW $70 MILLION CENTRALIZED RESERVATIONS SYSTEM, RESERVATRON IV

 ITT SHERATON CORPORATION COMPLETES INSTALLATION OF NEW $70 MILLION
 CENTRALIZED RESERVATIONS SYSTEM, RESERVATRON IV
 CAIRO, Egypt, Sept. 21 /PRNewswire/ -- ITT Sheraton Corporation today concludes the installation in North America of its new $70 million worldwide centralized reservations system, Reservatron IV, and global installation will be completed by year-end.
 "Reservatron IV is the most advanced reservations system on the market which lets us provide the best reservations service in the industry," said Robert F. Cotter, ITT Sheraton Corporation senior vice president, director of marketing and product management.
 Because of Reservatron IV, ITT Sheraton can now deliver the last- available room at nearly 300 North American properties to guests and travel agents who call the company's toll-free numbers in 40 countries. Through Reservatron IV, the reservation includes an immediate confirmation of the specific rate, room type and local destination information that would formerly have been available only by calling the property directly.
 "Saving time and receiving accurate, complete information is critical to our customers," said Cotter.
 "No longer do our guests or travel agents have to call hotels directly and be transferred to the reservations department on their own dime to discuss the pool, restaurants or room layouts," he added.
 With Reservatron IV, ITT Sheraton's toll-free Reservation Sales Agents can confirm callers' exact requests, such as the SureSaver weekend rate in a non-smoking, limited-access, ocean-view room. Most important, ITT Sheraton ensures that the immediately confirmed rate reflects precisely what the guest or travel agent would receive by calling the property directly.
 This promise of providing callers with complete, accurate and up-to- date information is deliverable because on-line properties are able to update information in the centralized system at any time.
 "Regardless of whether it's the size of the meeting room, or the hours of operation of the business center, one free phone call will answer the customer's question," Cotter said.
 "Reservatron IV is an industry leader, applying technology that enables us to deliver strong marketing gains which are already providing superior customer service," he added.
 Cotter cited specific benefits provided directly by applying Reservatron IV's technology, including SureSavers, ITT Sheraton's simplified pricing program and ExpressPass, a complimentary benefit provided to members of the company's frequent guest program (ITT Sheraton Club International, SCI) which virtually eliminates the traditional check-in and check-out process.
 "Guests tell us that both SureSavers and ExpressPass are of tremendous value to them, and the numbers back up their comments to us," said Cotter.
 Since the launch of SureSavers in April, ITT Sheraton has continued to set monthly records for central reservations sales, percentage of booking-to-calls and travel agent reservation sales.
 ExpressPass, first launched in 35 ITT Sheraton hotels last February, continues to receive superb guest response and is now available at nearly 100 properties. SCI ExpressPass members or their travel agent need only know their SCI number when making a reservation. Reservatron IV automatically displays the member's address and designated credit card number at the time of booking.
 With the conclusion of installing Reservatron IV at ITT Sheraton's properties in North America and its reservations centers worldwide, the company will now focus on completing the installation at the balance of its properties around the world with completion slated for year-end.
 Boston-based ITT Sheraton Corporation, a subsidiary of ITT Corporation (NYSE: ITT), is a worldwide network of 430 owned, leased, managed and franchised properties, including 295 upscale and luxury hotels, resorts and all-suites and 135 inns in 61 countries.
 -0- 9/21/92
 /CONTACT: Dolores Sanchez of ITT Sheraton, 617-367-5481/
 (ITT) CO: ITT Sheraton Corporation ST: Massachusetts IN: LEI SU: PDT


CN -- NE011 -- 1557 09/21/92 10:05 EDT
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Date:Sep 21, 1992
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