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IT TAKES TIME TO SAVE TIME: MOST AMERICANS WILL RESET MORE THAN HALF A DOZEN HOUSEHOLD CLOCKS THIS WEEKEND

 BEVERLY HILLS, Calif., March 31 /PRNewswire/ -- When Americans reset their clocks from standard time to daylight-saving time this weekend, they'll realize just how much time they have on their hands -- and on their walls, nightstands and mantels.
 According to a recent Hilton Hotels Corp. survey, the average American has a whopping seven clocks (not including watches) to reset in his or her home this Sunday.
 "It might surprise some people if they actually stopped and counted the number of clocks they rely on to run their lives," said John P. Robinson, Ph.D., a researcher at the University of Maryland and an internationally recognized expert on time use and social trends. "The abundance of timepieces in our homes is just another example of how obsessed Americans are with time."
 In addition to equipping nearly every room in the house with a clock, most Americans also outfit themselves with wristwatches. The Hilton survey revealed that three out of five Americans (58 percent) feel something negative when not wearing their watches, while only 7 percent feel something good.
 Women most often feel "lost" or "confused" (42 percent of women compared to 29 percent of men) without their watches. Single women especially feel "lost" (48 percent). Men, on the other hand, more frequently reported feeling "naked," "half-dressed" or "like they're missing something" (21 percent of men compared to 14 percent of women).
 "With Americans' insistence on clock-watching, it's no wonder that two-thirds prefer daylight saving time over standard time," said Robinson. "There are still only 24 hours a day, but the extended daylight time makes us feel like we have more time."
 The national survey of Leisure Time Values was conducted by Hilton Hotels Corp. as part of its Hilton TravelTime Reports, a series of surveys on travel, leisure and time begun in 1988.
 A publicly owned international lodging company, Hilton Hotels Corp. owns, manages and franchises more than 250 hotels and resorts in major cities, suburban areas, airports and resort and gaming destinations nationwide. The company's international subsidiary, Conrad Hotels, currently operates properties in Australia, the Caribbean, England, Ireland, Hong Kong, Turkey and Belgium.
 -0- 3/31/93
 /CONTACT: Susan Whyte Simon or Kendra Walker of Hilton Media Relations, 310-205-4545; or Pat Godefroy or Max Martens of Douglas Consulting Group, 213-252-0420, for Hilton/


CO: Hilton Hotels Corp. ST: California IN: LEI SU:

KJ-LS -- LA027 -- 1656 03/31/93 16:18 EST
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Publication:PR Newswire
Date:Mar 31, 1993
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