IT'S TIME TO ENJOY THE 'SUPERMARKET SWEEP' OF DEADLINE PANIC DAY.
PUNDITS often say how we should feel sorry for managers during the transfer window.
Why on earth should we? It's absolute nonsense. They should put down transfer deadline day in the diary as if it is an extra cup final.
Transfer deadline day is exciting, most fans now see it as part of the football calendar and the lastminute wheelings and dealings are fun to watch.
Some managers go into the first few weeks of the season with their squads still up in the air. They don't know whether a player is staying or going. It's difficult to plan and yet they solve their own problems by buying players from other clubs.
They're as bad as each other.
If you take Tony Pulis at West Brom, he's the latest manager to insist the transfer window should be shut before the season starts.
There has been so much uncertainty surrounding Saido Berahino as Spurs have been chasing the England under-21 striker, and that has brought uncertainty to West Brom and been disruptive to the dressing room.
But, in the case of Chelsea, they have made a stuttering start this season because they haven't been as well prepared as last year when they got their business done early and hit the ground running. So, whose fault is that? The point is the clubs can do the majority of their business before the season starts, so they are not affected too much.
It's not so easy for all.
But that's a good thing because it would stop the rest of us enjoying football's equivalent of a supermarket sweep.
Managers, agents and players all in a last-minute panic to get deals done. It has become a newspaper, radio and TV event, which Sky, the BBC and BT revel in and hype up with the rest of us.
The window shuts at 6pm next Tuesday to allow clubs to name their squads for the Premier League and Champions League.
Last January was a bit of a damp squib, but I suspect Tuesday will be more exciting.
In 2014, it was all about strikers as Manchester United signed Radamel Falcao and Arsenal bought Danny Welbeck (above).
It was exciting. Difficult for managers to cope - but that's why Premier League managers get paid fortunes and are part of the entertainment business.
And the transfer window is very entertaining for the average fan.