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IT'S NO APRIL FOOLS -- GUERIN & KAPNEK ACHIEVES DRAMATIC FIRST YEAR RESULTS

 WILLOW GROVE, Pa., April 1 /PRNewswire/ -- No one could ever accuse Dava Guerin and Wendy Kapnek of being superstitious.
 After all, the two public relations professionals chose Friday the 13th of March last year, in the midst of a record recession, to announce their plans to leave their comfortable big agency jobs and start their own business. And on April Fools' Day 1992, they hung up the shingle of Guerin & Kapnek Communications, Inc.
 "We believed that if we were successful, nothing could stand in our way," recalled Dava Guerin, 37, principal with the public relations agency and a former senior vice president with The Weightman Group. Indeed, within the first five months, the new firm was billing clients at an annual rate of $350,000, with an average monthly retainer of $4,500. Today, annualized fees are running just under $450,000, an increase of nearly 30 percent, with monthly retainer fees averaging $7,000, a level that easily rivals some of the largest firms in the Philadelphia area.
 "We offer the highest level of public relations thinking and programming that's possible," said Wendy Kapnek, 32, principal and former senior vice president with Ketchum Public Relations.
 "We have enough education and experience between us so we can look at any client situation and say, `here's what you need,' and then translate that into results for our client," she added.
 Guerin and Kapnek said they believe small, hands-on agencies like theirs are the wave of the future.
 By keeping the agency small, Guerin and Kapnek can concentrate on the kind of public relations programming that will deliver results and build long-term relationships with their clients.
 The agency's client list includes Scott Paper Company's Foodservice and Away-From-Home businesses, CertainTeed Corporation's Residential Insulation Group, Rohm and Haas Company's Corporate Social Investment Program, Comcast Metrophone, The David Cutler Group, Thomas Jefferson University and The National Archives.
 Guerin is a resident of Elkins Park, Pa. She holds a B.A. degree in English from Goddard College and a M.A. in organizational behavior from Temple University. Kapnek is a resident of Dresher, Pa. She holds a B.A. degree in public relations from Syracuse University.
 Founded in 1992, Guerin & Kapnek Communications, Inc. is one of the few female-owned public relations firms in the region. The firm offers a full range of public relations services, including media relations, special events, community relations and crisis management.
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 /CONTACT: Susan Gurevitz for Guerin & Kapnek Communications, 215-668-4335, or 215-784-9060/


CO: Guerin & Kapnek Communications, Inc. ST: Pennsylvania IN: ADV SU:

MK-MJ -- PH006 -- 1954 04/01/93 10:41 EST
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Publication:PR Newswire
Date:Apr 1, 1993
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