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IT'S BEGINNING TO LOOK A LOT LIKE...

Byline: Rosamaria Mancini

NEW YORK-The season of red and green is approaching quickly and department store giants such as Macy's have readied their stores with an extensive assortment of holiday table linens and towels.

Visits to both Macy's and Bloomingdale's flagships here in New York showed that the stores have different approaches to holiday home merchandise. Macy's has a large, extensive collection of products, and Bloomingdale's has a small, minimal assortment.

The Macy's holiday table linen assortment occupies a significant amount of space on the selling floor. The retailer has more than a dozen designs to choose from and several brands are present, including Bardwil Linens, Windham Weavers, Lenox and Waterford. The products are not only placed on shelves, but there are also several full table settings that help to showcase the merchandise.

Bardwil Linen's X-mas Dazzle and Christmas Charm table linens, which are available in multiple sizes, are given prominent space on the Macy's selling floor. The display is located near the escalators and is the first thing that customers see when entering the holiday area.

Lenox's Holiday Nouveau and Waterford's Clifden table linens also occupy prime real estate on Macy's selling floor. The collections are shown prominently, but are located away from the more moderately priced items.

Bloomingdale's limited assortment of holiday home products are basic and simple. The table linen selection is minimal and includes solid red and green table linens by Ralph Lauren and solid-color damask printed table linens that are branded with Bloomingdale's name. These linens, however, are not prominently displayed and require a customer to search deep in the table linen section for them.

Macy's also has a holiday-themed bath towel assortment. In addition to solid red and green towels, there are also Santens-branded towels that feature holiday figures, such as snowmen and Christmas trees. The cotton towels are also adorned with a vertical red and green stripe trim.

In Bloomingdale's bath towel section, red and green solid towels are brought up to the front and displayed, but there are no major holiday assortments for customers to choose from.

Caption(s): Lenox's Holiday Nouveau table linens are prominently displayed on the Macy's selling floor. / Macy's and Bloomingdale's have already stocked their store shelves with holiday products. / Bath towels by Santens have a fun, novelty look.
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Comment:IT'S BEGINNING TO LOOK A LOT LIKE...
Author:Mancini, Rosamaria
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Nov 13, 2006
Words:381
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