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ISP targeting leisure market.

BOOTLEBASED International Safety Products (ISP) is targeting the global leisure maritime market after boosting its portfolio with the world's smallest EPIRB (Emergency Position Indicating Radio Beacon).

The Merseyside firm, which is one of the largest manufacturers of marine inflatable lifejackets, is now supplying the rescueME EPIRB1, made by Margate-based maritime communication specialist Ocean Signal.

The life-saving aid is used to raise emergency rescue missions and also pinpoint the location of the user at sea. ISP commercial director Geoff Billington said the device is around 30% smaller than comparable products on the market.

He added the compact design comes with integrated GPS enabling a worldwide link to emergency services, also benefitting from an extensive 10-year battery life.

"We see this as an essential piece of kit for the leisure market," said Mr Billington. "A key selling point for this product is its size. It is 178mm in length, with the antenna stowed, and 89mm in diameter . It weighs little more than 400 grams.

"It is ultra-compact compared to other products approved to recognised standards. Essentially, this ensures it can always be to hand."

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Title Annotation:Business
Publication:Liverpool Echo (Liverpool, England)
Date:Jan 8, 2015
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