Printer Friendly

ISIAH THOMAS RENEWS CONTRACT WITH TOYOTA

 ISIAH THOMAS RENEWS CONTRACT WITH TOYOTA
 TORRANCE, Calif., Nov. 25 /PRNewswire/ -- Detroit Pistons captain


Isiah Thomas has re-signed with Toyota to serve as a company spokesperson through the 1994 NBA season. The basketball star's personal services contract includes appearances and advertising opportunities.
 Since first teaming with Toyota in 1987, Thomas has appeared in two of the automaker's national television spots, five print ads and several metro Detroit Toyota dealer commercials. He also has made special appearances at auto shows and at Detroit-area Toyota dealership grand openings.
 Toyota is a sponsor of the Isiah Thomas Superstar Basketball Camp and his "Summer Classic on Behalf of Comic Relief." In addition to appearing in Toyota ads, Thomas will be featured in "Higher Goals," a Toyota-sponsored PBS television special aimed at encouraging young athletes with professional sports dreams to focus on education as well. The program will air in fall 1992.
 Ren Rooney, Toyota's corporate marketing manager, says the company will continue to utilize Thomas in roles both he and Toyota believe in -- helping young people in the community.
 "Isiah is a great role model for America's youth," Rooney says. "He has given so much to the community and we're proud to have him on the Toyota team again this year."
 -0- 11/25/91
 /CONTACT: William Pauli of Toyota, 213-618-4810/ CO: Toyota ST: California IN: AUT ADV SU:


KJ-SE -- LA011 -- 6809 11/25/91 11:32 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 25, 1991
Words:234
Previous Article:PROPERTY TRUST OF AMERICA ANNOUNCES COMPLETION OF PUBLIC OFFERING
Next Article:CANGUARD HEALTH TECHNOLOGIES INC. RESPONDS TO COMMENTS ON DEPRENYL RESEARCH LTD. PRESS RELEASE
Topics:


Related Articles
TOYOTA/PBS ENCOURAGE 'HIGHER GOALS' AMONG TEENS
CAMRY SE, AXV-IV CONCEPT CAR STAR ATTRACTIONS OF 50-CAR TOYOTA DISPLAY AT NORTH AMERICAN INTERNATIONAL AUTO SHOW
RUMEAL ROBINSON APPEARANCE AT GEORGE WASHINGTON CARVER COMPREHENSIVE H.S. IN CONJUNCTION WITH PBS TV SPECIAL 'HIGHER GOALS' WITH ISIAH THOMAS
UPCOMING PBS SPECIAL 'HIGHER GOALS' LAUNCHED BY NBA STAR HERSEY HAWKINS AT PHILADELPHIA'S JULIA MASTERMAN SCHOOL
NBA STAR KENDALL GILL APPEARANCE AT HARDING UNIVERSITY HIGH SCHOOL IN CONJUNCTION WITH PBS TV SPECIAL 'HIGHER GOALS' WITH ISIAH THOMAS
? NBA STAR MARK PRICE TO APPEAR AT ASSEMBLY AT LINCOLN-WEST SENIOR HIGH SCHOOL, IN CONJUNCTION WITH PUBLIC TELEVISION SPECIAL, 'HIGHER GOALS'
DOC RIVERS AND LOS ANGELES CLIPPERS HELP LAUNCH 'HIGHER GOALS,' SEPT. 22
'HIGHER GOALS' ON PBS SPONSORED BY TOYOTA
'HIGHER GOALS,' FEATURES NBA STAR ISIAH THOMAS IN A NEW HALF-HOUR PUBLIC TELEVISION SPECIAL AIRING SUNDAY, OCT. 11, 1992 AT 5:30 P.M.
UPCOMING PBS SPECIAL 'HIGHER GOALS' LAUNCHED BY NBA STAR DAN MAJERLE AT SOUTH MOUNTAIN HIGH SCHOOL

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters