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ISES Corporation to Showcase Advanced Digital TV Content at NAB2000; New Applications Target Canal+ Technologies' MediaHighway Interactive Television Software.

Business Editors


DES MOINES, Iowa--(BUSINESS WIRE)--March 30, 2000

ISES Corporation (OTCBB:WHTE), a leading provider of graphical user interfaces and software for consumer electronics, today announces their content demonstration with Canal+ Technologies' MediaHighway(R), a digital set-top box middleware and "virtual machine" environment that drives an extensive range of interactive and multimedia applications, at the National Association of Broadcasters conference (NAB2000) being held April 10-13, 2000 at the Las Vegas Convention Center. The demonstration showcases ISES graphical user interfaces, applications and games written for MediaHighway middleware using the Java programming language.

"Canal+ Technologies' MediaHighway provides a portable Java(tm) computing environment with integrated development tools that allows ISES to easily create and deploy software applications for multiple digital television set-top boxes," says Steven L. Johnson, Vice President of Marketing for ISES Corporation. "We are excited to take advantage of these tools and be developing a new consumer navigator and interactive applications including our leading Airsoft(tm) Travel Kit software for use on all digital television set-top boxes running MediaHighway."

The content demonstration has been written with the Studio+ integrated development environment from Canal+ Technologies targeting MediaHighway. MediaHighway is fully compatible with any hardware platform and operating system giving operators the freedom to choose between a variety of different set-top box manufacturers. ISES is creating digital television applications including schedulers, favorites, interactive weather and shopping for MediaHighway.

"We are pleased to have ISES' compelling applications running on our industry-leading MediaHighway interactive television software," said Arthur Orduna, Vice President of Marketing for Canal+ US Technologies. "MediaHighway is deployed in more than 6 million digital set-top boxes around the world, including the United States with MediaOne. This demonstration is proof of the power of an open systems and open standards-based technology, which enables the rapid creation of new and compelling content and services for cable, satellite and digital terrestrial networks today."

ISES has developed consumer focused user interfaces, applications and system level software for digital set-top box OEMs. The ISES Airsoft(tm) Travel Kit Game Suite, consisting of 18 board, card, arcade and children's games are deployed on Rockwell Collins In-Flight Entertainment systems to major domestic and international carriers. In addition to games, the Airsoft(tm) Travel Kit is an in-flight information portal of Destination Information, Language Training and Shopping from publishers and service providers including Lonely Planet and SkyMall.

About ISES:

ISES Corporation, a wholly own subsidiary of White Rock Enterprises L.T.D. (OTCBB:WHTE), is based in Des Moines, Iowa and markets digital graphics, interactive entertainment and application software for use in leading digital television set-top boxes, Internet appliances and in-flight entertainment systems. It has created the Airsoft(tm) Travel Kit of applications and games selected by Air France, Airtours International, Delta and LanChile airlines. ISES Corporation was recently awarded a license to distribute `In-Flight' Tetris for in-flight entertainment systems. For more information connect to the ISES Web site at:
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Publication:Business Wire
Date:Mar 30, 2000
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