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IS THERE AN ECHO IN THE ROOM? PROSPECTIVE ENTRANTS DO A DOUBLE TAKE AT RECEPTION TO ANNOUNCE NATIONAL SEARCH FOR CAMPBELL KID DOUBLES

IS THERE AN ECHO IN THE ROOM? PROSPECTIVE ENTRANTS DO A DOUBLE TAKE

AT RECEPTION TO ANNOUNCE NATIONAL SEARCH FOR CAMPBELL KID DOUBLES
 NEW YORK, Nov. 10 /PRNewswire/ -- Once definitely was not enough at a reception held today to announce the first nationwide search for "doubles" of the Campbell Kids.
 Eager for contest details, soup lovers of all ages gathered at the Doubles Club in that double-named city -- New York, New York -- to learn how they might become real-life look alikes of the country's most famous soup ambassadors.
 Aptly attired in double knit, Roberta Kitchenoff, a senior marketing manager for Campbell Soup Company (NYSE: CPB), one of two (of course) sponsors for the contest, explained that the contest is being conducted as part of the national introduction of Campbell's Double Noodle Soup, a new chicken broth based soup that contains an abundance of noodles.
 "Because soup appeals to all family members, we're inviting kids of all ages, from one day to 100 years or older, to enter," she said. Entrants in the contest need to submit a photo and a 50-word statement describing why they think they would make a great Campbell Kid. The editors of Twins Magazine, a contest co-sponsor, will select six finalists (three males and three females) who will each receive $1,000 and a trip to compete for an additional $2,222 grand prize ... and national fame. The first 2,222 entrants also will receive a free can of Campbell's new Double Noodle Soup.
 Barbara Unell, editor-in-chief of Twins Magazine, the only international magazine for parents of multiples, explained that sheer physical resemblance to the Campbell Kids will not be enough to earn one of the coveted berths as a finalist in the contest.
 "A true 'twin' must also capture the very essence of the Kids," Unell said. "We'll read the statements entrants submit to look for the traits that reflect the Campbell Kids' true personalities."
 In a recent national survey, more than 90 percent of the respondents described the Campbell Kids as "happy," "friendly," "wholesome," and "playful."
 To illustrate how diverse the entries might be, celebrity doubles attending the reception told why they consider themselves Campbell Kids. Groucho Marx (as played by Jim Foglia) said he thought his film "Duck Soup" made him a natural for the part, while Audrey Cassel, a double for Cher, claimed her experience as part of a famous duo qualified her for the role. Cassel/Cher also said that as a mother, both in films and real life, she might try using Double Noodle Soup as a safeguard against double pneumonia.
 The Campbell Kids were "born" in 1904 when the cherubic characters appeared on a series of trolley car advertisements for the soup company. Through the years, the Kids have appeared in every size, shape and color, but they are most often shown as a pair ... one boy and one girl.
 Complete details about the contest appear in the November/December issue of Twins Magazine, now on newsstands nationwide. An official entry form and contest rules also can be obtained by writing to:
 Campbell Kids Doubles Contest
 P.O. Box 964
 Bensalem, Pa. 19020
 All entries in the contest must be postmarked by Jan. 4, 1993, and received by Jan. 18.
 /delval/
 -0- 11/10/92
 /CONTACT: Marsha Cade of Campbell Soup, 609-342-3883/
 (CPB) CO: Campbell Soup Company ST: New Jersey IN: FOD SU:


MP -- PH012 -- 9219 11/10/92 11:01 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Nov 10, 1992
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