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IS THE ECONOMY IMPROVING? NOT ACCORDING TO THE 'SOLE' INDICATOR OF CONSUMER EXPECTATIONS

 IS THE ECONOMY IMPROVING?
 NOT ACCORDING TO THE 'SOLE' INDICATOR OF CONSUMER EXPECTATIONS
 DOUGLASSVILLE, Pa., Oct. 29 /PRNewswire/ -- The GNP may be up for the quarter, but according to the Shoe Care Index, consumers are still bracing for tough times.
 According to Kiwi Brands' third annual Shoe Care Index survey completed this week, 63 percent of consumers polled are putting more effort into caring for their shoes, a signal that they expect tough economic times to persist.
 That's up from 1991, when 59 percent of the Shoe Care Index survey respondents indicated they were taking better care of their shoes.
 Kiwi's shoe care experts point out that although image-conscious professionals emphasize upkeep of their shoes in good times as well as bad, overall sales of shoe care products have typically strengthened during tough economic times, apparently reflecting efforts to defer purchases of new shoes.
 "Thats why the Shoe Care Index has come to be known as the 'sole' indicator of economic expectations," note Kiwi officials. While they admit that the Shoe Care Index will never appear in any leading economic texts, it does represent a grass roots measure of consumer confidence -- a timely one in light of next week's elections.
 The 1992 Shoe Care Index survey was conducted by New York-based Audits & Surveys, Inc. A total of 250 professionals were interviewed as part of a continuing study of the trends in personal grooming in the professional workplace.
 /delval/
 -0- 10/29/92
 /CONTACT: John Shiffert of Shaeffer & Associates, 215-546-1660, for Kiwi Brands/ CO: Kiwi Brands ST: Pennsylvania IN: HOU SU:


JS-MJ -- PHFNS1 -- 6358 10/29/92 07:33 EST
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Publication:PR Newswire
Date:Oct 29, 1992
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