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IOMEGA CORP. ANNOUNCES LOWER BERNOULLI PRICES

 ROY, Utah, Aug. 30 /PRNewswire/ -- IOMEGA Corp. (NASDAQ-NMS: IOMG) announced today that effective immediately it is reducing average selling prices approximately 25 percent on 90 megabyte and 150 megabyte Bernoulli products.
 The corporate restructuring and other cost-saving measures which were implemented earlier in the year resulted in earnings midway through the third quarter of 1993 to be slightly ahead of the same 45-day period in 1992. However, the price reductions announced today will have a negative impact on earnings for the remainder of the third quarter and through the end of 1993. While the company expects to remain profitable, there can be no certainty that such will be the case. IOMEGA believes these price reductions will increase unit volume and, with further expense reductions, the long-term effect on earnings should be positive.
 Fred Wenninger, IOMEGA chief executive officer, said, "We believe our gross margins in the Bernoulli business have been too high, resulting in a significant umbrella for our competition. Although these price reductions will have a negative impact on profitability in the short term, the pricing actions we have taken will make Bernoulli products more competitive and help move us into the main stream of the market."
 IOMEGA Corp., Roy, Utah, develops, manufactures and sells high- performance removable mass storage products for desktop computers. IOMEGA's patented Bernoulli Technology provides unlimited data storage capability by combining the removability of floppy drives with the high capacity and performance of rigid drives. IOMEGA's common stock is listed on the NASDAQ National Market System under the symbol IOMG.
 -0- 8/30/93
 /CONTACT: Kristy Pregill of IOMEGA, 801-778-1000/
 (IOMG)


CO: IOMEGA Corp. ST: Utah IN: CPR SU: PDT

JB-TM -- LA008 -- 6970 08/30/93 09:19 EDT
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Publication:PR Newswire
Date:Aug 30, 1993
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