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INVESTMENT MANAGER HARVEY EISEN JOINS PRIMERICA AS SENIOR VICE PRESIDENT

            INVESTMENT MANAGER HARVEY EISEN JOINS PRIMERICA
                       AS SENIOR VICE PRESIDENT
    NEW YORK, Feb. 19 /PRNewswire/ -- Harvey P. Eisen has joined Primerica Corporation (NYSE: PA) as senior vice president in the Investments group, the company announced today.  In a new position, he will be responsible for the equity portion of the company's insurance subsidiary and retirement plan investment portfolios.
    Eisen joins Primerica from SunAmerica Asset Management Corp., where he was president and chief investment officer.  He had been affiliated with SunAmerica and its predecessor company, Integrated Resources, since 1983.
    Sanford I. Weill, Primerica's chairman and chief executive officer, said "Harvey's years of experience and well-deserved reputation as one of the country's leading portfolio managers make him a very welcome addition to Primerica's team.  I look forward to working with him in building our sound equity portfolio and sharing ideas on positioning and marketing Primerica's financial products."
    During Eisen's distinguished career, he has also served as a financial and investment consultant to businesses, individuals and pension plans and was president of his own investment advisory firm, Eisen Capital Management.  Prior to that, he had spent five years with the Shareholders Management Corp. as senior portfolio manager supervising the investments of a billion dollar mutual fund.  Widely quoted by the media and a frequent panelist on "Wall Street Week" with Louis Rukeyser and various news shows, Eisen began his career in the securities industry in 1964 as a financial analyst.
    A graduate of the University of Missouri with a Master's Degree in Commerce and Finance from St. Louis University, Eisen resides in New York with his wife and daughter.
    Primerica Corporation is a diversified financial services company principally engaged in life, credit, accident & health, and property & casualty insurance, investment banking and securities brokerage, mutual funds, asset management and consumer lending.  As of Dec. 31, 1991, Primerica had assets of approximately $22 billion and book value of approximately $30.20 per share.
    -0-                        2/19/92
    /CONTACT:  Mary McDermott, 212-891-8870, or Avery Hunt, 212-891-8871, both of Primerica/
    (PA) CO:  Primerica Corporation ST:  New York IN:  FIN SU:  PER SM -- NY077 -- 0594 02/19/92 16:08 EST
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Publication:PR Newswire
Date:Feb 19, 1992
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