Printer Friendly

INVEST OFFERS TO ANALYZE FEE INCOME POTENTIAL AT BRANCHES OF TOP 4,500 BANKS

 INVEST OFFERS TO ANALYZE FEE INCOME POTENTIAL
 AT BRANCHES OF TOP 4,500 BANKS
 TAMPA, Fla., May 22 /PRNewswire/ -- INVEST Financial Corporation is extending an offer this month to provide free branch "INVEST Profit Potential" reports to the CEOs and senior executives of 4,500 top U.S. banks nationwide. The analysis is offered in a telemarketing and direct mail campaign now being conducted by INVEST.
 The "INVEST Profit Potential" analysis is based upon a proprietary forecasting formula developed during six years of research on bank branches. It predicts the revenue potential at a single bank branch from the sale of mutual funds, annuities, unit investment trusts and other alternative products.
 "The income opportunities forecast allows a bank to determine what staffing and what level of production should be expected at an individual branch," said D. Mark Olson, president and CEO of INVEST Financial Corporation. "In some cases, this means two or possibly three sales persons in a branch, and in other cases, it will mean that no staffing is provided. This statistically valid methodology eliminates the need for guesswork," he said.
 INVEST analyzed about 2,000 bank branches in the first quarter of this year, and projects a full-year volume of 10,000 branches. This compares to 4,800 branches analyzed during 1991.
 A subsidiary of Kemper Financial Companies, Inc., INVEST is one of the largest and most experienced product delivery systems allowing banks to offer complementary products and services including annuities(A), mutual funds, unit investment trusts, stocks, bonds, investment and market commentary, portfolio evaluation services and financial planning.
 (A) -- Annuities are offered through INVEST Financial Corporation subsidiary insurance agencies.
 -0- 5/22/92
 /CONTACT: John Richter, senior vice president, director of marketing of INVEST Financial Corporation, 800-242-4732, ext. 5147/ CO: INVEST Financial Corporation ST: Florida IN: FIN SU:


JB-SS -- FL009 -- 3430 05/22/92 16:06 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:May 22, 1992
Words:310
Previous Article:MEDIWARE REPORTS THIRD QUARTER RESULTS AND MANAGEMENT APPOINTMENTS
Next Article:INTERFIRST BANKCORP REPORTS RECORD QUARTERLY NET EARNINGS
Topics:


Related Articles
CALIFORNIA FEDERAL BANK OFFERS TWO NEW COMMUNITY LENDING PROGRAMS
FRANKLIN BANK LAUNCHES MUTUAL FUND SALES PROGRAM
SHAWMUT NATIONAL CORPORATION ANNOUNCES INTRODUCTION OF SHAWMUT MUTUAL FUNDS
FIRST UNION DIRECTOR ISSUES INFORMATION ON MUTUAL FUNDS
FREE MULTILINGUAL BROCHURE HELPS CONSUMERS UNDERSTAND THE SALE OF INVESTMENTS AT BANK BRANCHES
East West Bank Partners with ShareBuilder to Offer Easy, Low-Cost Online Investing.
Jacksonville Bancorp, Inc. Announces First Quarter Earnings.
The Legacy Bank Reports Record Fourth Quarter 2004 Earnings.
Major Banks Missing in California's Low-Income Communities.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters