INVACARE UNVEILS NEW AVANTI SEATING AND POSITIONING LINE
ATLANTA, Nov. 13 /PRNewswire/ -- Invacare Corporation (NASDAQ/NMS: IVCR) will unveil a comprehensive new line of seating and positioning products on Nov. 14 at the National Home Health Care Exposition. The line, to be sold under the name Avanti(TM), includes a broad range of innovative seating and positioning products providing postural support and pressure relief to persons with disabilities. Industry sources estimate the market for seating and positioning products to be about $60 million.
Allen Siekman, Invacare's director of marketing for seating and positioning products, explained that proper cushions and support products are critical to the safety and comfort of persons who use wheelchairs. For example, failure to properly distribute pressure can result in the formation of decubitus ulcers which may lead to hospitalization, surgery and lengthy recovery times. Improper positioning can decrease a person's functional ability to perform daily tasks from a wheelchair. Improper support or alignment can accelerate the progression of orthopedic deformities.
Siekman said that "Avanti" is an Italian word which means "forward," and was chosen as the trade name for the line because he believes that it represents "the industry's most forward-thinking, advanced design." About half of the Avanti line's focus will be in cushions. "In each major cushion category (including fluid-filled, foam and fluid, pressure relief, pressure distribution and standard foam) we will unveil products that are both clinically and technically superior to what has been available on the market to date," he said.
"Already the world's largest manufacturer of wheelchairs, the introduction of the Avanti line marks a major advancement towards Invacare's goal of being a one-stop shop for home rehabilitative products," said Siekman. "Invacare is the only wheelchair manufacturer to make this level of commitment to seating and positioning products," said Siekman, who explained that previously, dealers and therapists selected and ordered wheelchairs, cushions and accessories from many different manufacturers, then matched and assembled them. The resulting situation created delays in delivering the product to the consumer, delays in payments to dealers and difficulties with cushions or seating systems not properly fitting on the wheelchairs. "Our products are engineered to fit right on our chairs," he concluded.
Invacare's new Avanti(TM) seating and positioning line includes:
The Avanti(TM) Fluid Cushion (FC) -- A full fluid support cushion that provides maximum pressure distribution, the Avanti FC features a molded seat base which promotes pelvic stability. Flexibility in controlling the lower extremities is provided through a removable abduction contour and built-in adduction contours. Available February 1992.
The Avanti(TM) Personal Seat (PS) -- Combining foam and fluid, the Avanti Personal Seat provides the benefits of a fluid cushion in a lighter weight, easier-to-handle cushion. Contoured foam provides excellent leg positioning. Liqua-Sof(TM), a new fluid formulation, acts as a heat sink to help lower skin temperatures and reduce the possibility of skin breakdowns. Available immediately.
The Avanti(TM) Pressure Relief Cushion (PR) -- Differing from fluid cushions by suspending high risk areas for pressure sores, the Avanti PR is the ultimate in a pressure relief cushion. High resiliency foam is contoured to suspend the bony pelvic areas, and to decrease heat and moisture. Available January 1992.
The Avanti(TM) Contoured Foam Cushion (CF) -- Lower extremity and pelvic control is enhanced through the Avanti CF's use of contoured foam, which varies in its density to provide pressure relief. The result is a cushion which provides good comfort and stability, yet it is lightweight and easy to handle. Available January 1992.
The Avanti(TM) Standard Cushion (SC) -- Industry-wide, standard wheelchair cushions have traditionally used flat sheet foam. The Avanti SC redefines standard wheelchair cushion design by using high resiliency foam of varying densities to provide a level of comfort and support not available elsewhere in its price range. Available January 1992.
Avanti(TM) Orthopedic Seating Systems -- are designed to provide postural control and stability for individuals who require extra support, such as those with cerebral palsy or muscular dystrophy. The systems, which include seats, backrests, lateral thoracic supports, headrests and accessories, are individually fabricated to fit each person and designed to fit Invacare wheelchair frames. Available immediately.
The Avanti(TM) Personal Back -- Avanti Personal Back backrests come in two styles, modular foam and custom molded (foam-in-place). Either model backrest can be adjusted for depth, height and recline angle and removes quickly and easily in seconds. The custom molding feature allows a custom molded backrest to be fabricated for persons with moderate deformity in minutes, anywhere. Available immediately.
The Avanti(TM) Foam-in-Place Kit -- Avanti's Foam-in-Place kit allows dealer/therapist teams to quickly fabricate a custom molded backrest for clients with severe deformities or complex seating needs. The kits include everything that a dealer needs to fabricate a seating system and attach it to a wheelchair. Available immediately.
Engineering and design of the Avanti line has benefitted from the combined 25 years of clinical experience shared by Siekman and Phil Mundy, president of Invacare's recently acquired Canadian Posture and Seating Centre subsidiary. Prior to joining Invacare in June 1991, Siekman was head of clinical services for the seating department at the Rehabilitation Engineering Center located at Stanford University Children's Hospital where he worked for 13 years. Mundy has been extensively involved in advanced seating and positioning since 1979, and serves on the board of directors of the Rehabilitative Engineering Society of North America.
With 1990 sales of $230 million, Invacare manufactures and distributes home healthcare and extended care equipment. Invacare is headquartered in Elyria, Ohio, and has manufacturing locations in Ohio, Florida, California, Canada, Mexico, Great Britain and Germany.
/CONTACT: Gerald Blouch (investor), 216-329-6190, or Kathleen Obert (media), 216-329-6696, both of Invacare Corporation/
(IVCR) CO: Invacare Corporation ST: Ohio IN: MTC SU: PDT KK -- CL009 -- 3756 11/13/91 08:27 EST