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INTERVIEW/DEMONSTRATION OPPORTUNITY: INTERACTIVE TELEVISION INDUSTRY UNDERGOING MAJOR CHANGES

 INTERVIEW/DEMONSTRATION OPPORTUNITY:
 INTERACTIVE TELEVISION INDUSTRY UNDERGOING MAJOR CHANGES
 The interactive television industry is changing daily. FCC decisions, competing companies, technology breakthroughs and national companies clamoring to get aboard the two-way TV bandwagon as the next major innovation in direct consumer marketing are major forces rocking the fledgling industry. Sande Smith, vice president of video products for TV Answer, will address these and other "hot" industry topics during a presentation at the Entertainment Promotions Marketing Show in New York City. The media will receive an overview of current trends in two-way TV, its impact on specific industries, and have a hands-on demonstration of the latest edition of on-screen user displays developed by TV Answer.
 WHAT: "The Next Generation: TV Answer"
 Update on the interactive television industry and TV
 Answer's progress as the industry leader. Hands-on
 demonstration of the newest edition of TV Answer's
 on-screen user displays.
 WHEN: 4 p.m.
 Tuesday, May 5
 WHERE: Le Parker Meridien Hotel
 118 West 57th Street
 New York City
 WHO: L. Sande Smith
 TV Answer vice president of Video Products
 CONTACT: Paul Sturiale, manager, TV Answer Media Relations, 703-715-8606, prior to the event; or Sallie Olmsted, director, TV Answer Public Affairs, 1-800-SKYTALK, PIN No. 10010 on-site.
 -0- 5/4/92 R


CO: TV Answer ST: Virginia IN: CPR SU:

TW -- DC014 -- 6271 05/04/92 17:49 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 4, 1992
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