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INTERNATIONAL OLYMPIC COMMITTEE AWARDS NBC U.S. TELEVISION RIGHTS FOR 1996 CENTENNIAL OLYMPIC GAMES IN ATLANTA

 NEW YORK, July 27 /PRNewswire/ -- The International Olympic Committee today awarded the U.S. television rights to the 1992 Centennial Olympic Games in Atlanta to NBC, who will pay $456 million for those rights.
 The announcement was made in New York by Richard Pound, chairman of the IOC's television negotiating committee, following day-long negotiations.
 "We are delighted that we will once again work with NBC. Their coverage of the 1992 Summer Olympic Games in Barcelona was superb and we are excited about their participation in Atlanta," said Pound.
 NBC's specific programming plans are still to be determined. Dick Ebersol indicated that because the location of the Summer Olympics is in the Eastern time zone of the U.S., prime-time and late-night dayparts will be telecast live across the country. NBC's joint partnership with the Atlanta Committee for the Olympic Games will begin on Super Bowl Sunday, January 30, 1994, when NBC will broadcast a special half-hour program devoted to the upcoming Atlanta Games. The program will air from 3:30-4:00 p.m. Eastern time immediately preceding NBC's Super Bowl pre-game show.
 "We are thrilled that NBC will again be home to all the drama, heroes and pageantry of the Summer Olympics. We are extremely pleased that we were able to acquire the Games while making a responsible bid, one we believe will make this event profitable for NBC and its owned and affiliated stations. Finally, we are confident that we have made a solid business decision, as the staging of the Games on American soil will carry a district value for our Olympic advertisers," said Dick Ebersol.
 "This agreement means that Atlanta has reached another major milestone in our planning for the Centennial Games. NBC is going to be a great partner and we look forward to working with them in this outstanding event," said Billy Payne, president and CEO of the Atlanta Committee for the Olympic Games.
 Earlier this year, the IOC awarded European broadcast rights to the European Broadcasting Union for $250 million, and over the next twelve months expects to have completed negotiations for television coverage in other parts of the world.
 -0- 7/27/93
 /CONTACT: Margaret Durante of Burson-Marsteller, 212-614-4000, for Atlanta Committee for the Olympic Games/


CO: International Olympic Committe; NBC ST: New York IN: ENT SU: CON

TM -- NY109 -- 6534 07/27/93 22:31 EDT
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Date:Jul 27, 1993
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