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 ST. PETERSBURG, Fla., Aug. 26 /PRNewswire/ -- Home Shopping Network, Inc. (NYSE: HSN) announced today that Michael W. D. McMullen has been named president of International, a new HSN division dedicated to developing worldwide interests for the company.
 With television shopping exploding in popularity and scope in the United States, interest in the industry also runs high beyond America's shores, particularly in view of the widespread growth of cable TV and direct-to-home satellite services overseas. McMullen will direct HSN's exploration of interactive television opportunities in his native Europe and other key international markets.
 McMullen has an extensive background in global marketing, having come to HSN from his own U.S.-based international consulting company, Michael W.D. McMullen & Associates Inc., with partners in Atlanta, Tokyo, Mexico City and Rio de Janeiro. Among his firm's clients were such companies as CNN, Turner International, The Coca-Cola Company, Bacardi International Ltd. and Bacardi Imports, Inc.
 Prior to forming his own company in 1983, British-born McMullen held international posts with Procter & Gamble in Europe and, from 1969-1983, with The Coca-Cola Company. During that time, he spent three years based in Tokyo helping to establish the market for Coca-Cola (Japan) Co. Ltd. before he was transferred to Coca-Cola's headquarters in Atlanta. Working for the former chairman, J. Paul Austin, he specialized in creating innovative strategies for introducing Coca-Cola to various countries, such as China.
 During his consulting career, McMullen was directly involved in the growth of international cable and direct-to-home satellite programming and operations, working closely with Gerald F. Hogan, formerly a senior executive with Turner Broadcasting, and new president and chief executive officer of HSN.
 Hogan said, "I've known Michael and worked with him for a long time. I have the utmost confidence in his abilities, which are grounded in more than 25 years of experience as an international marketing executive working with many of the greatest trademarks in the world. His first- hand knowledge of the global marketplace and expertise in working with business people from various cultures are invaluable assets in developing worldwide operations for Home Shopping."
 Of his HSN appointment, McMullen said, "I have had the good fortune, fun and satisfaction of spending most of my professional life helping establish what have now become some of the world's best-known trademarks for the world's most innovative, best-managed companies. Who would have thought that Tide detergent, a soda from Georgia with a strange name like Coca-Cola, a Cuban rum named Bacardi, or 24-hours of English language news called CNN would be ubiquitous, well-respected and undisputed leaders in their fields throughout the world.
 "In this light, I could not resist the opportunity and challenge proposed by my friend, Gerry Hogan, to help him develop Home Shopping internationally in what we believe to be the next great innovation in the global marketplace, televised interactive shopping."
 McMullen is a senior corporate fellow at the Southern Center for International Studies; a former chairman of the marketing and strategic planning committee of the High Museum of Art in Atlanta; and a co- founder and board member of the Japan-American Society of Georgia. He also serves as chairman of the board of Kleen-Tex Industries, Inc. and Entertainment Services Group Inc. International.
 McMullen will reside in the Tampa Bay area.
 -0- 8/26/93
 /NOTE TO EDITOR: Photo available upon request.
 CONTACT: Louise Cleary of Home Shopping Network, 813-572-8585, ext. 7420/

CO: Home Shopping Network, Inc., ST: Florida IN: REA SU: PER

AW-RC -- FL008 -- 6157 08/26/93 12:49 EDT
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Publication:PR Newswire
Date:Aug 26, 1993

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