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INTERFILM, INC., FORGES 10-CITY DEAL WITH AMC FOR INTERACTIVE MOVIES

 NEW YORK, Nov. 9 /PRNewswire/ -- Interfilm, Inc. (NASDAQ: IFLM), entered into an agreement with American Multi Cinema, Inc., a wholly owned subsidiary of AMC Entertainment, Inc. (AMEX: AEN). Interfilm Inc. is the producer of the world's first interactive theatrically released film. Under the agreement, AMC has committed to install the Interfilm technology exhibition system (the "IT System") and exhibit the company's interactive motion pictures in 10 of its multiplex locations. The AMC commitment brings to 21 the number of theatre auditoriums committed to exhibit Interfilm's interactive motion pictures, which the company refers to as Cinematic Games. Interfilms next Cinematic Game is slated for release in the first half of 1994.
 The agreement calls for AMC to exhibit the company's Cinematic Games during a term of approximately three years. The AMC agreement was consummated while Interfilm was preparing to register its stock for an initial public offering which was concluded on Thursday, Nov. 4.
 The company had previously entered into an agreement with Sony Pictures Entertainment to finance and distribute three Cinematic Games while Loews Theatres, a subsidiary of Sony Pictures, has also committed to install IT Systems and to exhibit Cinematic Games in 10 of its multiplexes across the country.
 "Our agreements with AMC, Loews Theatres and Sony Pictures mark a pivotal moment in the emergence of interactive film," said Interfilm's CEO, Bob Bejan. "We feel that the strength of these commitments is a validation of the vision we have had from the very beginning with Interfilm. Theatrical exhibition allows us to deliver unparalleled quality, full-motion interactive entertainment today, while simultaneously building a software library of titles for use in the developing interactive home market."
 Bob Rehme, past president of the Motion Picture Academy of America and a director of Interfilm, commented: "It's very exciting to become strategically involved in the formative stages of the interactive film business through Interfilm's agreements with Sony Pictures, Loews Theatres and AMC. I truly believe that interactive media will transform the entertainment business. We intend to be innovators and leaders in the growing interactive film arena and look forward to working with both newcomers and established talent in exploring the limits of this new business."
 Interfilm, Inc., was recently formed through the acquisition of Interfilm Technologies, Inc., by Ediflex Systems, Inc.
 -0- 11/9/93
 /CONTACT: Diane Blackman, 212-249-8121/
 (IFLM AEN)


CO: Interfilm, Inc.; American Multi Cinema, Inc.; AMC Entertainment,
 Inc. ST: New York IN: ENT SU:


TW-WB -- NY094 -- 2416 11/09/93 16:19 EST
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Date:Nov 9, 1993
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