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INTERCRAFT ACQUIRES MAKER OF COMPO PASTA PRODUCTS.

TAYLOR, Texas-Intercraft, the $370 million-plus photo frame behemoth, acquired Pedrosa, manufacturer of compo pasta frame products, on Oct. 26. Terms of the agreement were not disclosed.

The move will enable Intercraft to offer highly decorative frames on its better lines in both the discount and upscale frame segments of the marketplace.

"We wanted to get into more decorative upscale products," said Vincent Pasquale, president of Intercraft, which is a Newell company and a leading supplier of photo frames to all channels of trade. The company's brands include Intercraft, sold through mass merchants, Burnes of Boston, Carr, Terragraphics and RareWoods -- geared toward the upscale frame market. Intercraft is also a leader in photo albums under the Holson name.

Pedrosa, based in Tijuana, Mexico, was a subsidiary of Grupo Diboga.

The compo pasta produced by Pedrosa provides a three-dimensional effect on frames and framed art pieces. The look provided by the technology was initially hand-carved from wood, then copied later in plastic until it became popular in mass merchants. Today, Pasquale said, "department stores are getting away from plastic."

The compo pasta material is melded to wood to give a dimensional look with a more upscale feel.

Pasquale said the Pedrosa factory will produce better goods in both ends of the company's business. "It will be applied to all brands -- part of it for the Connoisseur upper tier line for Intercraft and obviously in the Burnes of Boston and Carr brands -- any frame with relief work."
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Author:Kehoe, Ann-Margaret
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Nov 9, 1998
Words:244
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