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INTERACTIVE LAUNCHES PRODUCTS INTO COMPUTER SUPERSTORES

 HUMBOLDT, S.D., Oct. 28 /PRNewswire/ -- InterActive Inc., (NASDAQ: IACTU), announced today its products will be featured on the shelves of computer retail chains throughout the United States including Computer City, Elek-Tek, and Fry's. InterActive will provide the computer superstores with various models of its SoundXchange and its Multimedia Business Communications Value Pack. InterActive's products will be available at these retail outlets in November 1993.
 The SoundXchange is the first speakerphone-style computer hardware that allows voice recording and playback with software applications that support OLE (Object Linking and Embedding). SoundXchange has revolutionized the business audio and communications market by providing a fully integrated audio system allowing for hands-free use or immediate privacy when the user picks up the handset. The Value Pack is an integrated hardware/software solution that enables computer-based voice and multimedia communications between two users.
 "The acceptance of SoundXchange by these major retailers underscores the growing awareness of the need for new and better communications tools for business computer users, " said Gary Kappenman, InterActive's President and CEO. "The product's easy installation and self-contained design make it a natural for the retail sales environment." Dataquest has predicted more than two million PC sound solutions will be sold into businesses in 1994.
 Ed Streeter, Merchandise Director at Computer City Supercenter stated, "We are excited to carry InterActive's family of business communications products. SoundXchange answers the need for practical, cost-effective communication tools in the rapidly expanding business audio market."
 InterActive designs, manufactures and markets personal computer- based multimedia products for business communications. InterActive's corporate headquarters are located at 204 North Main, Humboldt, S.D., 57035. The telephone numbers are 605-363-5117 and 800/292-2112. InterActive's Advanced Technology Center is located in the Carlsbad Research Center at 5964 La Place Court, Suite #100, Carlsbad, Calif. 92008. The telephone number is 619-929-4810.
 -0- 10/28/93
 /CONTACT: Michael Pulizzi of InterActive, 605-363-5117, or (fax) 605-363-5102/
 (IACTU)


CO: InterActive, Inc. ST: South Dakota IN: CPR SU: PDT

DS -- MN003 -- 7716 10/28/93 08:45 EDT
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Publication:PR Newswire
Date:Oct 28, 1993
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