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INTERACTIVE FAX SERVICES PROMISE TO REVOLUTIONIZE BUSINESS AND PERSONAL INFORMATION RETRIEVAL

           INTERACTIVE FAX SERVICES PROMISE TO REVOLUTIONIZE
              BUSINESS AND PERSONAL INFORMATION RETRIEVAL
    NEW YORK, Nov. 12 /PRNewswire/ -- Interactive fax services, which permit callers to access computer databases by ordinary touchtone telephone and to send selected information directly to their fax machines anywhere, anytime, promise to revolutionize a host of financial, marketing, and information retrieval services, according to Norberto Blumencweig, president of DataFAX Communications Corp.
    "Interactive fax is the good side of the pay-per-call telephone business, which will break the $1 billion barrier this year," said Blumencweig, a former portfolio manager and software developer, whose year-old DataFAX Communications Corp. is currently the only company to offer "real-time" up-to-the-minute stock market and news retrieval services via interactive fax.
    "Interactive fax puts the power of mainframe computers into the individual's hands.  It is more economical and much faster to use than modem-equipped personal computers.  There is no learning curve.  Anyone can use interactive fax within seconds.
    "With the number of fax machines in use expected to double annually for the next three years, the potential of interactive fax is limited only by a marketer's imagination," added Blumencweig.  "Fax is already a potent business to business marketing tool and will become a viable consumer medium over the next few years.  Any kind of information from up-to-the-minute stock market quotes, bank statements, breaking news to airline schedules, movie reviews, recipes, coupons, catalogs, instructional guides, sports statistics, etc., can with our technology, be made available to anyone with access to a fax machine now."
    DataFAX Communications Corporation currently offers two interactive fax services -- "Portfolio Service," which tracks investors' security portfolios in real-time, and NEWs-On-FAX(C), which creates customized wire service reports.
    DataFAX is the only firm currently authorized by the leading stock markets to transmit up-to-the-minute quotes.  For its news service, the company has access to over 20 international wire services, including UPI, Kyodo News Service and Tass, among others.
    The company, which has made several major advances in the technology of real-time memory management, is seeking to define the parameters of this new industry.  It expects to announce a key strategic partnership with a major company in the coming weeks.  Blumencweig is also negotiating with British and Mexican firms to extend the reach of his services internationally.
    To assist DataFAX in developing its' interactive fax services, AT&T made a significant investment to install fiber optics and other communication capabilities in DataFAX's Manhattan offices.  Fiber optics provide the capacity to simultaneously receive and broadcast information to thousands of callers.
    DataFAX Communications Corporation is a developer and marketer of interactive fax-based information services for investors, marketers, advertisers and consumers.  The company was founded in late 1990 by Norberto Blumencweig, a former portfolio manager and software developer, to exploit the marketing potential of the facsimile-computer interface.
    For more information contact, Mark Rodino, vice president, director of marketing, DataFAX Communications Corp., 25 West 45th St., New York, NY 10036-4902; telephone 212-840-4030; fax, 212-391-1245.
    -0-                      11/12/91
    /CONTACT:  Len Stein of Visibility Public Relations, 212-777-4350, or fax, 212-777-5497, for DataFAX/ CO:  DataFAX Communications Corporation ST:  New York IN: SU:  PDT PS-KD -- NY004 -- 3296 11/12/91 09:02 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 12, 1991
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