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INTERACTIVE DOG INTRODUCES REVOLUTIONARY ERA OF TELEVISION TAKES TOY WORLD BY STORM ... ON SHELF NOW

 VERNON HILLS, Ill., Oct. 6 /PRNewswire/ -- Watching television will never be the same with Toby Terrier, TV's lovable interactive video star. Place Toby in front of a TV set watching a video adventure and he magically comes to life, talking, barking, wagging his tail and responding to the action on screen.
 Available now in stores nationwide, Toby utilizes revolutionary VEIL(TM) (Video Encoded Invisible Light) technology to decipher signals emanating from the video. This invisible, electronically detectable pattern allows soft and cuddly Toby to interact with the tape and the child without the use of wires or any additional equipment. Parents can put one of Toby's video adventures in the VCR and their child is ready for 30 minutes of singing, dancing and learning in a fun, interactive environment.
 Roger Shiffman, executive vice president of Tiger Electronics, Inc., a worldwide leader in innovative games for children, says "Toby is on the ground floor of a whole new world of interactive and creative playthings." A breakthrough product taking advantage of the latest video electronic technology, Toby Terrier represents the future of television viewing and points the way to intelligent products that will change how we learn and communicate in our emerging 21st century society.
 Toby was named official mascot of the Starlight Foundation's Kids Club at a recent celebrity studded event in Los Angeles where he appeared with Emma Samms and Mel Gibson. As part of a special Starlight program, Toby is being donated to numerous children's hospitals all over Southern California.
 "Toby Terrier and His Video Pals" is available now at these fine stores nationwide: Toys `R Us, JC Penny, Speigel Catalog, K-Mart, Wal-mart, Target, Service Merchandise, KayBee, ShopKo, Venture and Best Buy. A real gift giving value, Toby Terrier including the "Meet Toby Terrier" video adventure has a suggested retail price of only $50. Additional tapes are $12.99 and his speech expansion cartridge (called Adventures "Plus") are $14.99 each.
 For more information contact Marc Rosenberg or Robin Plous at Tiger Electronics, Inc. 980 Woodlands Parkway, Vernon Hills, Ill., 708-913-8100. "Toby Terrier And His Video Pals" and related character names are trademarks of Tiger Electronics, Inc.
 -0- 10/6/93
 /NOTE TO EDITOR: Samples available, call contact below./
 /CONTACT: Marc Rosenberg or Robin Plous of Tiger Electronics, Inc., 708-913-8100/


CO: Tiger Electronics, Inc. ST: Illinois IN: SU:

TS-OS -- NY049 -- 1150 10/06/93 14:07 EDT
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Publication:PR Newswire
Date:Oct 6, 1993
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