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INTELLIGENT ELECTRONICS REPORTS 39 PERCENT INCREASE IN BIZMART SAME STORE SALES

 INTELLIGENT ELECTRONICS REPORTS 39 PERCENT INCREASE
 IN BIZMART SAME STORE SALES
 EXTON, Pa., June 4 /PRNewswire/ -- Intelligent Electronics Inc. (NASDAQ-NMS: INEL) today reported that its retail chain of BizMart supercenters increased same store sales for the 4-week period ending May 30, 1992, by 39 percent compared to cash register sales during the same period last year.
 This calculation includes all company-owned and franchisee sales through BizMart's cash registers. Of BizMart's 87 supercenters, 56 have been opened a year or more and are included in the calculation.
 Last July, BizMart launched a store rollout and enhancement program featuring an expanded product category of name-brand computers and computer products. At the close of this May period, the sales of computers and computer-related merchandise accounted for approximately 36 percent of BizMart's cash register sales. Comparable store sales for traditional lines were up 9 percent, reflecting increased traffic and ancillary sales from the computer line of merchandise.
 The company said customers were responding enthusiastically to its strategy, which combines the concept of a computer supercenter and an office products supercenter under one roof. BizMart supercenters offer value-priced products and services for the office through more than 1.7 million square feet of retail selling space in 42 markets nationwide.
 Last weekend, the company opened five new BizMart supercenters in Santa Clara and Westminster, Calif.; Plantation and Lauderdale Lakes, Fla.; and Eugene, Ore. During June and July, BizMart plans to open five new supercenters in Corpus Christi, Texas; Bellevue, Wash.; Oklahoma City, Okla.; Ft. Myers, Fla., and Baltimore.
 /delval/
 -0- 6/4/92
 /CONTACT: Patrice Johnson, vp, Corporate Communications & Marketing, 215-458-6706, or Bob Yablunsky, director, Investor Relations, 215-458-6668, both of Intelligent Electronics/
 (INEL) CO: Intelligent Electronics, Inc.; BizMart ST: Pennsylvania IN: REA SU:


MK -- PH029 -- 7123 06/04/92 14:48 EDT
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Publication:PR Newswire
Date:Jun 4, 1992
Words:297
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