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INTELLIGENT ELECTRONICS AND JONES COMPUTER NETWORK PILOT CABLE TV SERIES ON LATEST TECHNOLOGY

 EXTON, Pa., Nov. 23 /PRNewswire/ -- Intelligent Electronics, Inc. (NASDAQ-NMS: INEL), through its wholly owned subsidiary Missing Link Communications (MLC), today announced an agreement with Jones Computer Network (JCN) and several major PC product and software manufacturers to produce a pilot cable TV program.
 The program first airs on Dec. 13, at 11 p.m., EST, and is broadcast for eight more days. The program will appear during the JCN block which airs from 8 p.m. to 12 a.m., EST, on Mind Extension University(R), (ME/U): The Education Network(TM), a 24-hour cable channel. ME/U is an electronic campus, delivering a broad range of learning opportunities directly into homes, schools and the workplace.
 Gregory A. Pratt, Intelligent Electronics' president and COO, said the project is part of Intelligent Electronics' strategy to actively participate in demand generation for vendor products. "We are specialists in providing product marketing and logistics services. By producing this program, we are participating in a mega-marketing program with computer manufacturers," Pratt said. He added, "The products slated for sale are oriented to the Small Business/Home Office market. While resellers typically enhance margins through valued-added programs, such as services, training and networking, cable customers will be offered a variety of products which are abundantly available."
 Jim Ciccarelli, CEO and president of MLC, added, "MLC was formed to provide a link between converging technologies, including cable, computers and wireless communication. This is the first announced project from our group, but there are other concepts we are actively pursuing."
 Ciccarelli explained MLC's connection with JCN, "The mission of the project is twofold: to fully leverage the strengths of Intelligent Electronics while providing benefits to our distribution network. In addition to providing marketing opportunities, the program offers dealers potential customization within their own communities." He said that several manufacturers are participating in the pilot cable show, including Compaq, Epson, IBM, Lexmark, Microsoft, NECT and Radius.
 "The pilot project serves as a natural extension of JCN's initiative in providing market opportunities to companies in the computer industry," stated Gwenael Hagan, managing director of JCN. "It combines the successful use of commercials and program-length advertisements as ways for these companies to introduce, demonstrate and market their products." Designed in a stylized shopping format, the program, featuring the newest computer products and software, will be broadcast to millions of viewers in their living rooms. Providing viewers with the application benefits of computer solutions, the show will consist of three segments: multimedia, home office and education. Each segment begins with an introduction offering information on the benefits of the products followed by an application-oriented presentation and demonstration.
 In addition to learning about new technology, home viewers can order products via an 800 number, with Intelligent Electronics operators answering calls generated by the show. Operators will also conduct a survey of callers to determine the potential for future applications.
 JCN is the nation's first and only cable channel dedicated to computer-related programming. Launched in May 1993, JCN is designed to help individuals become more knowledgeable about computers, communication, multimedia, software and other microcomputer-based technologies. The network's current programming line-up includes "New Media News," "Komputer Kids," "CD-ROM review," "The Hacker," and "Home Computing."
 Intelligent Electronics is a leading delivery system of products and services to the computer technology industry. Headquartered in Exton, Intelligent Electronics has two operating groups: The Reseller Network Division (RND) and InteLogistics. The Reseller Network Division is comprised of more than 1,800 specialists in approximately 900 communities throughout the United States. RND's network provides technology solutions to education, government and large and small businesses. InteLogistics provides intracompany and third party logistics and customer services.
 /delval/
 -0- 11/23/93
 /CONTACT: Stephanie Cohen, vp and treasurer of Intelligent Electronics, 215-458-6603, or Andy Holgate, vp-communications of JCN, 303-792-3111/
 (INEL)


CO: Intelligent Electronics, Inc.; Missing Link Communications; Jones
 Computer Network ST: Pennsylvania IN: CPR SU: PDT


JM-MJ -- PH014 -- 7257 11/23/93 12:07 EST
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Date:Nov 23, 1993
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