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INTEGRATED DIRECT INC. ANNOUNCES REORGANIZATION OF COMPANY

 INTEGRATED DIRECT INC. ANNOUNCES REORGANIZATION OF COMPANY
 ORANGE, Calif., July 29 /PRNewswire/ -- Robert Cashman, chairman of the board of directors of Integrated Direct Inc. (a.k.a. Marketing Data Systems) (OTC Bulletin Board: IDIR), announced today the reorganization of the company. Although sales for the first nine months of this fiscal year have been more than $4.8 million, costs have risen faster than forecast and collections have lagged creating a serious cash flow problem. As a result of these problems, Donna Ascherman, president and a director, and Ronald Ascherman, chief executive officer and a director, have resigned effective immediately. Kim Lorz, an investment banker, has been appointed trustee by the Aschermans to represent them and the shareholders to oversee the restructuring of the company.
 Lorz hired the firm "The Corporate Solution" headed by Robert Atwell to assist in restructuring the company. A new board has been appointed consisting of Cashman, Atwell and Lorz. Initial examination of the company indicated that, even though the company has severe cash flow problems, the overall condition of the company seems stable and that sales continue to be good. Cashman has agreed to furnish sufficient cash to alleviate the immediate cash flow shortfall in exchange for 1.7 million shares of common stock assigned from the Aschermans.
 The Aschermans have returned 4,250,000 shares of their holdings to the treasury for use in reorganizing the company. The Aschermans have retained 750,000 shares as their equity in the company.
 Cashman has signed a letter of intent, indicating that as soon as the conditions normalize at the company, he plans to merge a lithography plant, which he owns, into the company.
 Integrated Direct was founded by the Aschermans and is a 12-year- old company in the business of high-volume personalized laser mailing and direct mail marketing services.
 -0- 7/29/92
 /CONTACT: Kim A. Lorz, 415-941-8517, and Robert L. Cashman, chairman, 714-758-0775, both of Integrated Direct/
 (IDIR) CO: Integrated Direct Inc. ST: California IN: SU: RCN


JB-JL -- LA025 -- 4735 07/29/92 15:40 EDT
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Publication:PR Newswire
Date:Jul 29, 1992
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