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 VALLEY FORGE, Pa., Aug. 19 /PRNewswire/ -- To support expansion of its position as a supplier of integrated circuits for audio and video applications in PCs and consumer electronics, Integrated Circuit Systems Inc. (NASDAQ: ICST) announced it has formed a Multimedia Products division. The division, headed by PC industry veteran David M. Taylor, will leverage the company's strong relationships with PC system and video card manufacturers to develop products and establish new partnerships in the fast-growing market for multimedia systems.
 As part of this task, the division will coordinate activity between ICS's mixed-signal integrated circuit designers and the hardware and software engineering groups at Turtle Beach Systems, creators of the award-winning MultiSound multimedia sound card. Turtle Beach, which became a part of ICS in a pooling of interest of merger on July 30, will continue to develop and market high-quality audio products for the PC market. The Multimedia Products division will work with Turtle Beach as a resource for the OEM customers of ICS, calling upon the group's skills in software and systems integration to help develop component and systems level products.
 "As the leading supplier of frequency timing generators for PC video and motherboard applications, we have a strong customer base among video adapter and system manufacturers. This represents a tremendous opportunity to develop and deliver the integrated components and software support required to help make multimedia capability a part of all PC platforms," said Ed Arnold, president of Integrated Circuit Systems. "By forming a separate division in the company, we are establishing the engineering and product marketing structure needed to work closely with our OEM customers to define and deliver audio and video solutions."
 Taylor, who joins ICS as director of business development and marketing for the Multimedia Products division, spent 16 years with Intel, where he was marketing manager for business audio/telephony products. As a member of the Personal Computer Enhancement Operation (PCEO) of Intel, his teams brought to market such industry leading products as Above Board, Inboard 386 and the award-winning SatisFAXtion board.
 "I am delighted to join the team at ICS and very excited about the opportunity we have to play a leadership role in bringing interactive media data types into personal computers and consumer electronics platforms," Taylor said. "The business model we are creating combines leadership in mixed-signal circuit design with the systems expertise of our systems customers, which represent a 'who's who' of the computer industry. This is coupled with a strong commitment to communications with the ultimate customer for these products; the PC and consumer electronics buyer. In my past experience, this is always a winning combination and I am confident that our OEM customers can look forward to continued innovation and leadership from ICS."
 In addition to Taylor, ICS also announced that David Konetski has joined the company as a senior applications engineer. In addition to working with ICS's customers to implement audio and video systems, Konetski will manage the development of reference designs for products based on ICS components. He joins the company from Tandy Corp., where he was the project engineer for the Sensation MPC, one of the first consumer market PC systems develop for interactive media applications. He also worked in advanced graphics systems development at Tandy and has managed engineering projects for nearly 10 years.
 ICS has been a leader in the design of standard audio components since 1989, when it introduced the first in a series of wavetable lookup ICs. Wavetable synthesis, which uses actual samples of musical instruments instead of frequency modulated (FM) sound generation, is now accepted as the industry standard for CD-quality audio in personal computers. ICS introduced its second generation wavetable sound generators in November 1992. ICS also designed the well-known Disney Sound Source(TM) audio generator, an 8-bit PCM circuit for consumer electronics and low-cost PC applications.
 These and other multimedia products leverage the company's core competence in the design of mixed-signal integrated circuits, which combine analog functions (such as sound) with the digital functions required to operate in computer environments. This expertise contributed to ICS's position as the leading supplier of frequency timing generation (FTG) circuits that provide the clocking signals for personal computer and workstation graphics systems and motherboards. Since 1989, the company has shipped more than 25 million FTGs for personal computer VGA adapters.
 Integrated Circuit Systems Inc. is a fabless semiconductor company specializing in the design and marketing of mixed signal integrated circuits. Headquartered in Valley Forge, Pa., with operations in San Jose, Calif., the company is a leading supplier of frequency timing generator circuits for VGA monitor and motherboard timing functions. It also supplies battery-charge controllers, caller ID circuits and a broad family of PC sound ICs for the multimedia market. Turtle Beach Systems, Inc., headquartered in York, PA merged with ICS on July 30, 1993. The publicly held company is traded on the NASDAQ Exchange as ICST.
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 /CONTACT: Laurie Bick of ICS, 215-630-5300; or Thomas Prowell of Floathe Johnson, 206-822-8400, for ICS/

CO: Integrated Circuit Systems Inc.; Turtle Beach Systems Inc. ST: Pennsylvania IN: CPR SU:

MN-JH -- SE001 -- 4189 08/19/93 08:50 EDT
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Publication:PR Newswire
Date:Aug 19, 1993

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