Printer Friendly

INTEGRA'S KNIGHTS INVADE PITTSBURGH

 INTEGRA'S KNIGHTS INVADE PITTSBURGH
 Who: Forsooth! Pittsburgh media are invited to witness a
 television spot transferred into real life. On
 Wednesday, April 22, Integra Bank will bring the
 two colorful, authentic, humorous knights from the
 bank's recent television and radio spots to
 Pittsburgh. The commercial features the medieval
 knights in search of the winning game card in Integra
 Bank's Loan Contest.
 What: The knights, dressed in full armor, will entertain
 patients at Children's Hospital and the Western
 Pennsylvania School for the Blind, as well as make
 visits to Integra Bank/Pittsburgh's branch offices
 and stroll through Pittsburgh's busy street corners.
 They will also meet the first winner of an
 interest-free loan in the Integra Bank's Loan Game.
 When/Where: Tarry not! A complete schedule follows.
 Why: Thou couldst write the human interest story of the
 ages.
 Additional Background: the Integra Bank Loan Game features a scratch-off game card that can instantly award a discount on an installment loan or an interest free installment loan. Every participant can win a discount ranging from 1/4 percent to 5 percent on current loan rates. A number of cardholders can win an interest free loan and all participants can enter a sweepstakes drawing for a total of $50,000 in cash prizes. All loans are subject to bank approval.
 The Integra Bank Loan Game is supported by a comprehensive newspaper, radio and television advertising campaign. Three million seven hundred thousand game card flyers have been produced and approximately two-thirds of that quantity will be inserted in area newspapers throughout April. The television and radio campaign utilizes a humorous approach with two medieval knights searching for the ultimate game card and directing the audience to look in their newspaper or go to an Integra Bank branch for the game card. Game cards will be available until May 30, or until the supply is exhausted.
 KNIGHTS' ITINERARY
 11-11:30 a.m. Integra Bank/Pittsburgh,
 Shadyside office,
 808 S. Aiken Ave. at Walnut Street
 Knights will meet the first winner of an
 interest free loan in Integra Bank's Loan Game.
 11:30 a.m.-Noon Strolling through Walnut Street, Shadyside
 section of Pittsburgh
 1-2 p.m. Children's Hospital, Oakland section of
 Pittsburgh
 1:30-1:45 p.m. Media will be permitted to film knights
 entertaining children during this 15-minute
 period.
 Media should arrive before 1:30 p.m. and report
 to the public relations office, Second floor,
 Main Tower.
 2-3 p.m. Western Pennsylvania School for the Blind,
 201 N. Bellefield Ave.
 Media should report to the reception desk
 anytime between 2 and 3 p.m.
 3-4 p.m. Integra Bank/Pittsburgh,
 Oakland office
 4612 Forbes Ave.
 4:30-5:30 p.m. Streets of downtown Pittsburgh
 CONTACT: William S. Eiler of Integra Financial Corporation, 412-644-8073.
 -0- 4/21/92


CO: Integra Bank ST: Pennsylvania IN: FIN SU:

CD-PT -- PG014 -- 0908 04/21/92 17:11 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 21, 1992
Words:480
Previous Article:EG&G FIRST QUARTER EARNINGS UP 10 PERCENT
Next Article:POWELL, GOLDSTEIN PARTNER RAY SALES FORMS FIRM SPECIALIZING IN PUBLIC FINANCE, URBAN LAW; SALES TO REMAIN OF-COUNSEL WITH POWELL, GOLDSTEIN


Related Articles
INTEGRA ANNOUNCES 1991 EARNINGS
INTEGRA ANNOUNCES DIVIDEND
LANDMARK STOCKHOLDERS APPROVE ACQUISITION BY INTEGRA
INTEGRA ANNOUNCES NEW MORTGAGE COMPANY; JOHN GREGOR NAMED PRESIDENT AND CEO
INTEGRA PLACES FIRST IN PITTSBURGH'S BANK RATING SYSTEM
LANDMARK ACQUISITION COMPLETED
INTEGRA BANKS LOWER PRIME RATE
LANDMARK ACQUISITION APPROVED BY FEDERAL BOARD OF GOVERNORS
INTEGRA SIGNS LONG-TERM CONTRACT WITH ALLEGHENY CENTER MALL; OPERATIONS AND MORTGAGE COMPANY TO BEGIN RELOCATING IN DECEMBER
INTEGRA: EQUIBANK CONVERSION COMPLETED

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters