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INSTANT COUPONS, STADIUM SEATS, LOTTERY TICKETS -- THEY ALL WILL PRINT RIGHT FROM TELEVISION SET VIA NEW INTERACTIVE CABLE CHANNEL

`Push Button Coupons' Are Next Step in Two-Way Television Programming
 LOS ANGELES, May 20 /PRNewswire/ -- The commercial makes that new soft drink sound great and offers 50 cents off at the supermarket. So press a button on the remote control, and the discount coupon prints out from a box on top of the television. Press another button, and two tickets to next Saturday's big game come out of the slot.
 That's how Americans will be shopping soon, thanks to the entry announced today by The Lincoln Mint into the interactive television market. The Los Angeles-based company has acquired exclusive rights to a new electronic technology that will provide home television viewers with direct access to a new, interactive entertainment and shopping network.
 Sean P. O'Keefe, president of The Lincoln Mint, said, "This technology is the result of $12 million in investment and several years of development and testing. We now have the hardware and software to create completely interactive cable TV programming, comprised of analog and digital channels."
 The most novel feature of the new interactive technology is its ability to print coupons and tickets right in the home.
 "All of the cable converter boxes used with this system will include a built-in printer," explains Thomas Keith, project manager for The Lincoln Mint. "An advertiser has the option of offering coupons that will be delivered instantaneously along with their commercial. The coupons can also be customized to direct consumers to the store nearest them selling the advertiser's product."
 Although coupons are very popular with both advertisers and consumers, with 325 billion printed last year, redemption rates with conventional delivery through magazine and newspaper ads are low, with about 98 out of every 100 winding up in the trash. The in-home delivery will dramatically increase redemption rates, because only consumers who want the coupons will receive them, Keith said.
 The same television-top printer can produce other "hard copy" items, such as tickets to concerts and sports events, or lottery tickets.
 All transactions will protect the consumer's privacy and security. Unlike conventional home shopping channels, the interactive network will not require the consumer to provide his or her address and credit card by telephone. That information will be pre-programmed into the cable converter.
 The Lincoln Mint is now offering distribution rights to the new service to cable television operators in the United States, with separate licensing arrangements planned for Europe, Canada and Asia.
 "Push-button shopping is no longer just a futuristic vision," Keith declared. "Consumers will now be able to interact directly with advertisers using this innovative combination of standard coaxial and telephone-interlink technology. Our interactive cable station will enable consumers to shop without leaving their homes. They will simply push a few buttons, and within minutes the item will be packed, addressed and shipped directly to their homes."
 The Lincoln Mint's unique interactive cable service is based upon proprietary technology developed by the Games Network Inc. The project manager, Keith, founder of the Games Network, has been responsible for the initial development of the interactive aspects of the new technology.
 Mass marketing and cable television operational expertise will be provided by Beryl Wolk, the founder of Goodway Marketing Inc., and Cable/Print Network Marketing Inc. Wolk is best known for creating the highly successful cable programming publication, "The Cable Guide," which reaches more than 28 million viewers in 6.8 million homes nationwide. Wolk is also known in the cable industry for having founded the Cable Advertising Bureau more than a decade ago.
 -0- 5/20/93
 /CONTACT: Alexander Auerbach of Auerbach & Co., 818-501-4221, for The Lincoln Mint/


CO: The Lincoln Mint ST: California IN: ENT SU: PDT

BP-LS -- LAFNS2 -- 0565 05/20/93 07:33 EDT
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Publication:PR Newswire
Date:May 20, 1993
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