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INNOVET EXPANDS SALES TO ASIA AND LATIN AMERICA

 WEST PALM BEACH, Fla., Sept. 16 /PRNewswire/ -- InnoVet, Inc. (AMEX: IVT.EC), today announced an agreement with Transworld Industries, Inc., of Orlando, Fla., for marketing InnoVet's products in Central and South America and in the Asia-Pacific region.
 Dr. Jesse W. Houdeshell, InnoVet's president and CEO, said the agreement makes InnoVet a truly global company. "We entered the European market when we acquired British-based Cambridge Veterinary Sciences earlier this year," Dr. Houdeshell said. "Now we're moving into growing markets in the Americas and in Asia as well."
 Dr. Houdeshell said the overall market for animal health and nutrition products in the Americas outside the U.S. and in Asia has been estimated at between $2 - $4 billion. He said InnoVet is concentrating on specific segments of the market, including diagnostics, reproduction management, disease control and nutrition supplementation.
 Transworld, which specializes in off-shore marketing, will represent InnoVet exclusively in the animal health and nutrition market, arranging distribution of selected InnoVet products in the regions covered by the agreement. The products include Ovucheck diagnostic kits, which detect progesterone levels in small and large mammals to optimize the timing of insemination, Immusure Porcine Liquid Colostrum Supplements, and Pathasure kits for detecting disease-causing bacteria and viruses. One Pathasure product, for poultry, is the only product currently available to test for avian rhinotracheitis. Transworld will also handle Glavaderm and Crowning Glory nutrition supplements and shampoo for care of cats and dogs.
 InnoVet, Inc., is a biotechnology company engaged in research, development and marketing of pharmaceutical, biological, diagnostic and nutritional products primary for the animal health care market. Some of the company's products and technologies also have applications in human health and nutrition.
 NOTE: Crowning Glory, Glavaderm, Immusure, Ovucheck and Pathasure are trademarks of InnoVet.
 -0- 9/16/93
 /CONTACT: Dr. Jesse W. Houdeshell of InnoVet, Inc., 407-687-8088, or David Crosson of INFOCUS, 609-683-9055/
 (IVT.EC)


CO: InnoVet, Inc.; Transworld Industries, Inc. ST: Florida IN: MTC SU:

PS -- NY016 -- 2602 09/16/93 10:29 EDT
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Publication:PR Newswire
Date:Sep 16, 1993
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