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INNOVET APPOINTS CORPORATE COMMUNICATIONS COUNSEL

 WEST PALM BEACH, Fla., Aug. 3 /PRNewswire/ -- InnoVet, Inc. (AMEX: IVT) announced today it has retained INFOCUS, Inc. as its investor and marketing communications agency.
 INFOCUS will handle financial relations, public relations and marketing support for the international bioscience company.
 InnoVet's president and chief executive officer, Dr. Jesse W. Houdeshell, said effective communications with customers, investors and other stakeholders, is a key element of his company's growth strategy. He noted that INFOCUS has built a solid reputation handling financial relations and marketing support for a succession of biotechnology and pharmaceutical companies.
 InnoVet, Inc., which has operations in the United States and Europe, is a biotechnology company engaged in research, development and marketing of innovative pharmaceutical, biological, diagnostic and nutritional products. These products and technologies include an immune stimulant, several proprietary drug delivery technologies and a new venture to enter the livestock sex cell separation market. Innovet's products and technologies are targeted primarily for the animal health care market, but many also have significant applications in human health and nutrition.
 INFOCUS, headed by Dr. Lois Kaufman, is a national full-service marketing communications and public relations firm. The Princeton, N.J.-based company was founded in 1979.
 -0- 8/3/93
 /David Crosson or Dr. Lois Kaufman of INFOCUS, 609-683-9055, or Dr. Jesse Houdeshell of InnoVet, 407-687-8088/


CO: InnoVet, Inc.; INFOCUS, Inc. ST: New Jersey, Florida IN: ADV SU: CON

CC-JM -- PH005 -- 8745 08/03/93 09:04 EDT
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Publication:PR Newswire
Date:Aug 3, 1993
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