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INNOVATIVE TOOL ENRICHES EDUCATION: STERLING WINTHROP DONATION BRINGS MOBILE CLASSROOM 2000 TO WASHINGTON, D.C. PUBLIC SCHOOL SYSTEM

 INNOVATIVE TOOL ENRICHES EDUCATION: STERLING WINTHROP DONATION BRINGS MOBILE CLASSROOM 2000 TO WASHINGTON, D.C. PUBLIC SCHOOL SYSTEM
 WASHINGTON, March 24 /PRNewswire/ -- Sterling Winthrop Inc. announced today that Sanofi Winthrop Pharmaceuticals donated its Medical Education Resource Vehicle, MERV, to the District of Columbia Public Schools through Project Accord and the National Academy Foundation (NAF).
 At a ceremony held at Freedom Plaza, Harry A. Shoff, president, Sanofi Winthrop Pharmaceuticals (U.S.A.) said, "it is with pride that Sanofi Winthrop donates this Medical Education Resource Vehicle to the public schools of the District of Columbia and its students, for use by Project Accord and others, for the delivery of technologically innovative instructional material."
 The students of Washington organized a contest to re-name the vehicle, and "Mobile Classroom 2000" was chosen.
 In addition, International Business Machines (IBM) and Jostens Learning have agreed to donate computer equipment and software to outfit the vehicle with state-of-the-art multi-media technology for the student programs.
 Franklin Smith, superintendent of the D.C. public schools, accepted the gift on behalf of the city of Washington and its schools. He commented, "Mobile Classroom 2000 offers a tremendous potential to enrich the education of students in the District of Columbia Public Schools and to enhance the training of adults in the capital city. Sterling Winthrop, by his donation, has created an exciting instructional environment for the deliver of training, a model which I am sure others will with to emulate."
 Conceived as a Medical Education Tool
 In its original use, explained Shoff, MERV (a custom-designed 30- foot Airstream vehicle) was unique in using interactive state-of-the-art video disc technology to educate the medical community about the effective and safe use of Sanofi Winthrop pharmaceutical products as well as related therapeutic subjects.
 MERV traveled to a variety of medial conventions around the country, and was used by Sanofi Winthrop people to teach physicians and other healthcare professionals about disease, treatments and new technologies. The unit was also designed to serve as a mini-conference center for small groups of health professionals.
 Its use in the conventional arena for which it was created is now superseded by other activities. Since Sanofi Winthrop knew that this vehicle was a truly valuable asset for learning and still represented an innovative delivery mechanism, with the aid of Baker Media Source, a healthcare marketing, training and communication company in the Philadelphia area, the company initiated an exhaustive search for potential uses for it. The activities of Project Accord and the Washington public schools seemed an ideal fit.
 Vehicle To Deliver Project Accord's AWARE!
 Interactive Videodisc Project
 One of the many uses for Mobile Classroom 2000 will be to deliver Project Accord's interactive video disc educational program "Adopting Work Attitudes for Retaining Employment!" (AWARE!) AWARE! teaches high school students the skills, attitudes and behaviors expected of them by future employers. All media, including interactive and computer-based training formats will be used.
 Additionally, Mobile Classroom 2000 will provide valuable assistance to NAF programs in the district. NAF administers the Academy of Public Service at Anacotia High School in the District in cooperation with Project Accord.
 Sanofi Winthrop in the United States is a leader in diagnostic imaging agents, with Omnipaque (iohexol) the leading nonionic contrast agent in the United States. Sanofi Winthrop also provides comprehensive treatments for cardiovascular diseases, analgesics and a variety of products in other therapeutic categories.
 Sterling Winthrop Inc., headquartered in New York, is a worldwide manufacturer and marketer of pharmaceutical and consumer health products.
 -0- 3/24/92
 /CONTACT: Diane C. Iselin, 212-907-2341, or Terry G. Kelley, 212-907-3009, both of Sterling Winthrop/ CO: Sterling Winthrop Inc. ST: District of Columbia IN: MTC SU:


SM-TS -- NY018 -- 0994 03/24/92 11:06 EST
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Date:Mar 24, 1992
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