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INNOVATIVE NEW PROGRAM LAUNCHES ON PAY-PER-VIEW IN THE FALL; SASSON SPONSORS 90-MINUTE GUIDE TO THE PSAT, SAT AND COLLEGE ADMISSIONS

 NEW YORK, June 30 /PRNewswire/ -- The Princeton Review and Prestige Production Ventures, Inc. (PPV) will break new ground in cable television programming this fall when the joint venture launches the first and only guide to the PSAT, SAT and college admissions for pay- per-view television.
 Sponsored by Sasson Licensing Corporation, the 90-minute Sasson Presents SATV: The Princeton Review Student Admissions Television will provide an overview of the complex college admissions process and the SAT's role in it. Key aspects of the SAT will be reviewed, including the test's format and construction, methods for taking advantage of the test's structure, and some effective problem-solving techniques for answering the math and verbal questions.
 The program also previews the new PSAT, which debuts in October, when more than 1.1 million high school students will take the revised test. This is the first format change to the PSAT in more than 20 years. Nearly 3 million students will take the PSAT or SAT during the 1993-94 school year. The revised SAT will be administered for the first time in March 1994.
 The innovative program will showcase some of The Princeton Review's proven techniques in the same witty, irreverent style that has made The Princeton Review the nation's leading SAT course. "Rather than just talking about the SAT and college admissions, our pay-per-view program goes outside the classroom to show how the admissions process really works," explained John Katzman, the 33-year-old president of The Princeton Review.
 The Princeton Review will go on location and interview educators involved with the SAT and college admissions. The show will utilize state-of-the-art graphics, and a well-paced format. Celebrity cameo appearances and interviews will be included.
 Sasson president Linda Elton stated, "We believe that The Princeton Review has perfected the art of making learning fun and interesting. They don't stand beside chalkboards and lecture! It's very irreverent in its approach, and that's why we were so attracted to the project."
 According to PPV President Susan Greene, "This show is the first innovative step in using pay-per-view for informative educational programming. By collaborating with the pay-per-view cable networks, we can make some of The Princeton Review's proven techniques available to high school students nationwide."
 The Princeton Review was established in 1981 and is the nation's fastest-growing SAT course (and will soon become the most popular course for the ACT, LSAT, GMAT, GRE and MCAT) with 500 locations in over 60 American cities and abroad. PPV is a full-service company that acquires, produces and distributes high-quality, targeted programs for pay-per-view cable television.
 Sasson Licensing, whose label can be found on a complete line of men's, women's and children's apparel and accessories, has a long history of corporate support for educational programs, including "The First International Very Special Arts Festival" at the White House in 1989; the "Sasson Don't Do Drugs" public information campaign; the "Variety Pre-Schooler's Workshop," an educational center for troubled children who are learning disabled; and the National Center for Disability Services, a non-profit facility providing educational, vocational, rehabilitation and research services for persons with disabilities.
 Sasson Presents SATV: The Princeton Review Student Admissions Television will have multiple plays in October and early November through the nation's largest pay-per-view networks, Viewer's Choice and Request Television, reaching the total pay-per-view market of more than 22 million households nationwide. The retail price of the program is $14.95.
 -0- 6/30/93
 /CONTACT: Myrna Baron of Myrna Baron PR, 212-677-1747, for The Princeton Review/


CO: The Princeton Review; Prestige Production Ventures, Inc.; Sasson
 Licensing Corporation ST: New Jersey IN: PUB SU: PDT


MP-LJ -- PH004 -- 7111 06/30/93 11:21 EDT
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Date:Jun 30, 1993
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