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INNOCENT SQUEEZED; CITY DESK.

Byline: Edited by GRAHAM HISCOTT

Smoothie firm Innocent sank nearly PS750,000 into the red last year.

Accounts for parent company Fresh Trading showed its turnover increased by 1.6% to PS218.9million in 2014.

But the cost of expanding into Europe and for marketing hit the firm's bottom lime.

The company, majority owned by Coca Cola, dived from a PS749,000 profit in 2013 to a PS742,000 deficit.

Fresh Trading's best paid director - believed to be chief executive Douglas Lamont - earned a PS370,000 package last year.

Innocent ditched its range of healthy Veg Pots ready meals in April last year to concentrate on its drinks. Excluding the sales of those, turnover was up 5.5%.

According to the accounts the company used 752 million portions of fruit in its products overall.

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Title Annotation:Features; Opinion Column
Publication:The Mirror (London, England)
Date:Oct 17, 2015
Words:134
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