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INITIAL MARKET SUCCESS PROPELS TAB CLEAR INTO 20 NEW MARKETS

 Accelerated Expansion Plan Set in March
 For 'The Ultimate Diet Soft Drink'
 ATLANTA, Feb. 17 /PRNewswire/ -- Propelled by positive consumer response in its initial 10 markets, TAB Clear, the ultimate diet soft drink, will be introduced into 20 new markets in March, well ahead of the original schedule.
 The new markets -- including Dallas, Denver, Detroit, Seattle and Washington -- boosts TAB Clear availability to 35 percent of the United States population.
 National availability of the new clear cola from The Coca-Cola Company (NYSE: KO) is expected by mid-year.
 Consumer response to TAB Clear has surpassed Company expectations after just one month in the initial 10 markets. Nearly three-fourths of consumers in introductory markets are aware of the new product and better than 60 percent who have tried it say they will buy it again.
 "TAB Clear is living up to its advertising slogan -- 'It's Not What You Think'," said M. Douglas Ivester, senior vice president, The Coca-Cola Company, and president, Coca-Cola USA. "Among consumers who have tried TAB Clear, 70 percent rate it as good, very good or excellent."
 New markets for TAB Clear also include: Baltimore; Colorado Springs, Colo.; Des Moines, Iowa; Huntsville, Ala.; Lexington, Ky.; Little Rock, Ark.; Louisville, Ky.; Omaha, Neb.; Pensacola, Fla.; and Tacoma, Wash.
 A massive sampling program will support the introduction of TAB Clear in the new markets. Prior to its initial availability, more than 1 million servings of TAB Clear were distributed in airports around the country. A similar sampling effort will begin soon in the expansion markets.
 Advertising for TAB Clear will continue to position the product as "the ultimate diet soft drink" and a diet cola with the flavor of a regular cola.
 In addition to its success in U.S. markets, TAB Clear has gotten off to a tremendous international start as well. In both Great Britain and Japan, the first two international markets for TAB Clear, consumer awareness levels and trade authorization levels have exceeded expectations.
 On Feb. 14, thousands of Japanese consumers tried TAB Clear during a sampling program in downtown Tokyo, sometimes standing in line to get a taste of the newest product from The Coca-Cola Company. Teaser advertising featuring a well-known Japanese newscaster has already begun appearing on Japanese television.
 -0- 2/17/93
 /CONTACT: Randy Donaldson of Coca-Cola USA, 404-676-3853/
 (KO)


CO: Coca-Cola USA; The Coca-Cola Company ST: Georgia IN: FOD SU:

RA-BN -- AT017 -- 7520 02/17/93 16:41 EST
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Date:Feb 17, 1993
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