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ING DIRECT Saves Atlantans Money at the Pump.

Nation's Largest Direct Bank Offers Free Gas at Select Shell Stations

ATLANTA -- To help Atlantans save their money, ING DIRECT, the nation's largest direct bank, is providing free gasoline to Atlanta commuters during today's morning rush hour. Drivers who visit three Shell stations between 6:30 and 9:30 a.m. will receive a free gasoline fill-up as part of ING DIRECT's campaign to lead Americans back to savings.

ING DIRECT's "Pump 'N' Save" event is taking place at three locations in the metro Atlanta area: 1790 Howell Mill Road in Atlanta; 2489 Dallas Highway in Marietta; and 3325 Old Milton Parkway in Alpharetta. In addition, ING DIRECT Orange Ambassadors will pump the free gas, wash windshields and distribute information on ING DIRECT's Orange Savings Account, which pays nearly eight times the national average of traditional accounts.

"At ING DIRECT, our goal is to make it simple for Atlantans to save and manage their money," said Arkadi Kuhlmann, CEO and president, ING DIRECT. "We are paying to fill Atlantans' gas tanks so they can put the money they save into an Orange Savings Account. It's our way of showing how easy it is to save with ING DIRECT."

From December 18 to 20, information about ING DIRECT's simple financial products and the "Pump 'N' Save" promotion has been distributed at several Shell locations. In addition, ING DIRECT offered its current customers a special gas coupon worth $10 to be used at 10 Shell stations.

ING DIRECT's launch in the Atlanta area kicked off in early November with television commercials, billboards, Internet, direct mail, radio and print media advertisements.

ING DIRECT, the nation's largest direct bank and fourth-largest thrift, is dedicated to inspiring Americans to become a nation of savers. Since its inception in 2000, more than 4.5 million Americans have entrusted their savings with ING DIRECT, building the bank to $63 billion in assets. Backed by one of the largest financial services organizations in the world, ING GROUP (NYSE:ING), ING DIRECT offers industry leading interest rates, the most advanced innovations in web security and customer service, and a culture of consumer education and advocacy. ING DIRECT is also an FDIC Member and an Equal Housing Lender. For more information on ING DIRECT, or to learn more about the bank's high-value products, including the Orange Savings Account and the Orange Mortgage, visit www.ingdirect.com or call 1-800-ING DIRECT.
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Publication:Business Wire
Date:Dec 21, 2006
Words:400
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