INFOTAINMENT WORLD SIGNS NEW LICENSING AGREEMENT FOR GAMEPRO MAGAZINE WITH EDITORIAL AMERICA, S.A.
SAN MATEO, Calif., Jan. 7 /PRNewswire/ -- Infotainment World Inc., publisher of GamePro, America's number one video gaming magazine, announced that is has signed an international licensing agreement with Editorial America, S.A. Under terms of the agreement, GamePro magazine will appear in Mexico, Central America and most South American countries, with the exception of Brazil, starting in mid-1994. These stand-alone, Spanish-language editions of GamePro will feature the same lively mix of game reviews, commentary, product information and laboratory test results from the English-language version of GamePro. This mix has successfully built a solid, quality reputation among more than one million(A) U.S. readers in just four years. Infotainment World will provide Editorial America with editorial content, graphics and layout. Editorial America will translate the material each month and oversee advertising space sales, printing and distribution operations in each country affected in the deal. Infotainment World will assist Editorial America in the areas of quality control and marketing the GamePro brand identity. Joint international advertising sales arrangements are also a possibility for both companies. In 1993, the market saw an estimated $45 million in video game sales in Mexico alone, according to Infotainment World. Estimated growth for the market in these countries is more than 30% per year over the next two years. "Latin and South American markets are key growth areas for video gaming and electronic entertainment companies," said John F. Rousseau, executive vice president for Global Operations at Infotainment World and publisher of GamePro. "Now, video game marketers will have an excellent opportunity to sell their wares alongside the critically acclaimed editorial of GamePro magazine. The additional exposure will enable Infotainment World to further enhance the brand image of GamePro and its associated products in a global marketplace." GamePro is published by Infotainment World Inc., the electronic entertainment division of IDG Communications, the world's largest publisher of computer-related periodicals, with 194 publications in some 62 countries. "GamePro's professionalism and number one status in the electronic entertainment market was a key factor in our decision to combine forces," says Mario A. Freude, vice president of international operations for Editorial America, S.A. "Infotainment World's high-quality editorial and design will make for a great partnership with Editorial America's advertising and distribution capabilities, and we look towards the growth of the marketplace together." Editorial America, S.A., is the largest publisher of Spanish- language magazines in the Western Hemisphere, with more than 90 titles. Their diverse list of consumer titles include Vanidades, the largest circulation women's magazine in Latin America, TV y Novelas, the most popular guide to Spanish-language soap operas, Cosmopolitan en Espanol, Mecanica Popular, Buenhogar, Harper's Bazaar en Espanol, Geomundo, PC Magazine en Espanol, and a host of others. This agreement with Editorial America follows similar licensing and distribution arrangements made by Infotainment World in 1993 in Spain, Portugal and Brazil, with publishing companies Grupo Zeta and Communications, Leisure and Culture, respectively. Infotainment World expects to announce additional licensing agreements in 1994 that will make GamePro among the world's most widely read publications, with editions in France, Germany, the Netherlands and Sweden. A $10- to $14-Billion Global Market GamePro's expansion across international borders mirrors the exploding popularity of video games around the world. Estimated at more than $6.8 billion in the United States alone, the global market for video games and electronic entertainment is estimated at $10 billion to $14 billion per annum. Sega and Nintendo sold more than $7.15 billion in hardware and software worldwide in 1992. Although figures for 1993 are not yet in, a Salomon Brothers study projects that the European market will nearly equal U.S. sales, and also reported that "some U.S. game publishers now book almost one-half of their revenues abroad..." Infotainment World plans to release a second comprehensive research report on the state of the electronic entertainment industry in 1994. The report, a follow-up to Home Video Gaming and Electronic Entertaiment Through 1998 -- An Industry Discussion, will include international statistics and future growth trends on various aspects of the domestic U.S. and international markets for electronic games. The 1994 report will also cover the emerging interactive digital media market. (A) GamePro has a paid circulation of 300,804 and an audited BPA pass-along rate of more than one million readers per month. The publication is targeted chiefly at teenagers -- with regular readership in the eight- to 20-year-old age bracket. The magazine reviews an average of 35 to 45 games per issue, representing all of the leading platforms and game producers in the industry. The parent organization, Infotainment World Inc., is a $25 million enterprise producing a variety of custom publications, strategy guides, tip books and home videotapes. The company has recently begun publishing a new interactive entertainment magazine called Electronic Entertainment, or E2, with a premiere issue date of January 1994, and also published PlayRight, a bi-monthly parents' guide to electronic games, which premiered in October of 1993. -0- 1/7/94 /CONTACT: Stacey Bender or Glen Mandel, 201-783-8686, or Bill Freed, 415-328-5555, all of Neale-May & Partners for Infotainment World/
CO: Infotainment World Inc. ST: California IN: CPR PUB SU: LIC
LW-JH -- SJ001 -- 0010 01/07/94 06:00 EST
|Printer friendly Cite/link Email Feedback|
|Date:||Jan 7, 1994|
|Previous Article:||PROCYTE CORP. FILES AMENDMENT TO REGISTRATION STATEMENT WITH S.E.C.|
|Next Article:||ATARI JAGUAR POISED TO POUNCE NATIONALLY IN 1994; GAME SYSTEM AND SOFTWARE SELL OUT IN NEW YORK AND SAN FRANCISCO|