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INFOTAINMENT WORLD'S GAMEPRO MAGAZINE GOES INTERNATIONAL WITH LICENSE AGREEMENTS SIGNED IN SPAIN, BRAZIL AND PORTUGAL

 SAN MATEO, Calif., Sept. 3 /PRNewswire/ -- GamePro, America's number one video gaming magazine, announced a series of licensing agreements with foreign publishers that will see GamePro's editorial content appear in popular electronic gaming magazines in Brazil, Spain and Portugal this year. Foreign-language GamePro inserts will feature the same lively mix of game reviews, commentary, product information and laboratory test results the publication has used to build a solid reputation among more than one million (Note A) U.S. readers in just four years.
 GamePro is published by Infotainment World Inc., the electronic entertainment division of IDG Communications, the world's largest publisher of computer newspapers and magazines with 194 publications in some 62 countries.
 "If there is one U.S. export that spans international boundaries it's inside information about the exploding market for electronic games," said John F. Rousseau, executive vice president for global operations at Infotainment World and publisher of GamePro. "This is a cross-cultural phenomena appealing to young people, and the young at heart, in most industrialized societies where electronic cartridge and computer games are popular."
 The global market for this industry was between $10 and $14 billion in 1992. Sega and Nintendo alone sold $7.15 billion in hardware and software worldwide that year.
 Rousseau signed the first licensing agreement with Grupo Zeta, the second largest publisher of consumer titles in Spain, providing GamePro editorial and graphics for Grupo Zeta's best-selling Super Juegos magazine last June. A similar agreement with Sao-Paulo-based publisher Communications, Leisure, and Culture will bring GamePro content to Supergame, Brazil's leading game publication, and Gamepower, Portugal's most popular gaming magazine.
 Additional Franchise Agreements Pending in Five Other Nations
 According to Infotainment World President Patrick J. Ferrell, the company hopes to have similar license franchise agreements in place with publishers in France, Germany, the Netherlands, Sweden, Mexico and others by the end of 1993. Infotainment World is targeting these publishers for both "insert" as well as "stand alone" publication licenses.
 NOTE A: GamePro has a paid circulation of 300,804 and an audited BPA pass-along rate of over one million readers per month. The monthly publication is targeted chiefly at teenagers -- with regular readers ranging from those age 8 to 20. The magazine reviews an average of 35 to 45 games per issue, representing all of the leading platforms and game producers in the industry.
 NOTE B: Infotainment World Inc., a $20-million enterprise, is the publisher of GamePro and S.W.A.T.Pro magazines, as well as Electronic Entertainment magazine, targeted to the youth/teen and adult electronic entertainment markets, respectively. The company also produces custom publications, strategy guides, tip books and home videotape products, along with the unique half-hour weekly GamePro TV show.
 -0- 9/3/93
 /CONTACT: Gary Quackenbush or Bill Freed of Neale-May & Partners for Infotainment World, 415-328-5555/


CO: Infotainment World; GamePro Magazine; IDG Communications ST: California IN: ENT PUB SU: LIC

LH-TM -- SJ001 -- 8710 09/03/93 09:00 EDT
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Publication:PR Newswire
Date:Sep 3, 1993
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