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INFORMATION IS AS EASY AS 411 SEND +1

 ATLANTA, July 12 /PRNewswire/ -- For some BellSouth Mobility cellular customers in South Florida, reaching a newly expanded directory assistance service is as easy as dialing 411 SEND +1.
 Beginning today, BellSouth Mobility customers in Broward County have access to a more sophisticated directory assistance service. Directory assistance calls through BellSouth Mobility's Intelligent Cellular Network(sm) will be routed to a new service called Info Connect(sm).
 Info Connect operators not only provide local business and residential directory information, they complete the call for the customer and remain on the line until the connection is made. Because of the call completion component, a significant feature for cellular customers, Info Connect becomes the easiest and most convenient way to use directory assistance. In addition, call completion is a valuable safety feature for cellular customers.
 Joyce Jarema, product manager in BellSouth Cellular Corp.'s New Products and Services Lab, said: "Info Connect operators really go the extra mile when trying to locate the right numbers and in completing the calls. In addition, an important aspect of Info Connect service is the increased safety factor for cellular customers. Getting phone numbers from directory assistance and then redialing them increases the time customers spend on the process of dialing. Info Connect eliminates the extra dialing and therefore allows the customer to concentrate on his or her driving."
 Customers dialing 411 SEND will hear a recorded message which allows them to press "1" for Info Connect service and call completion. If the customer stays on the line (without dialing "1"), a Southern Bell directory assistance operator will answer. The cost for either service is identical.
 Info Connect is being rolled out in phases. Broward County customers can access the service today, with the balance of South Florida having access by the end of the month.
 Info Connect services are provided by Metro One Direct Information Services, Inc., a directory assistance and information services company.
 BellSouth Mobility, a part of BellSouth Cellular Corp. (BSCC), and a MobiLink service provider, offers cellular service to 780,000 customers in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee. MobiLink service makes cellular phones easier to use by establishing consistent standards for call quality, customer service and guaranteed customer satisfaction.
 BSCC and its partners provide cellular service to more than 1.6 million customers in 15 states.
 -0- 7/12/93
 /CONTACT: Nicole Lipson of BellSouth Cellular, 404-604-6493 or, home, 404-971-8507 or, mobile, 404-314-0399/
 (BLS)


CO: BellSouth Mobility ST: Georgia IN: TLS SU:

BR-BN -- AT007 -- 0466 07/12/93 13:32 EDT
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Publication:PR Newswire
Date:Jul 12, 1993
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