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INDY CAR DRIVER ENCOURAGES AMERICANS TO BUCKLE UP

 INDY CAR DRIVER ENCOURAGES AMERICANS TO BUCKLE UP
 INDIANAPOLIS, May 5 /PRNewswire/ -- When veteran Indy car driver


Stan Fox takes to the oval at the Indianapolis 500 on May 24, his car will carry a very important message aimed at savings lives.
 The message, "Seatbelts, Everybody's Wearing Them," is part of the National Highway Traffic Safety Administration's (NHTSA) "70 to 92" Safety Belt Campaign. The campaign was mandated by President Bush in 1991 to increase national automotive safety belt use from 49 to 70 percent by the end of 1992.
 Fox will serve as national spokesman for the campaign. Indianapolis-based Bryant Heating & Cooling, sponsor of Fox's No. 91 Bryant Heating & Cooling Special, is supporting the campaign with a grassroots, multi-media effort that includes his appearance in television and radio public service announcements (PSAs) encouraging Americans to buckle up.
 Fox will also display the campaign's logo on his uniform for the duration of the racing season.
 "Wearing a safety belt is second nature to a race car driver," said Fox. "Surprisingly, many Americans still don't buckle up, despite the fact that it's the most basic action people can take to protect themselves from serious injury. I'd no sooner get into my own vehicle without wearing a safety belt than I would my Indy car."
 Bryant, along with sister brands Day & Night and Payne will also support the campaign with a media kit designed to increase their community involvement for its network of 5,000 dealers.
 The "Race to Buckle Up" media kit contains press releases, letters, fact sheets, PSA scripts, camera-ready artwork, sample hand outs and bumper stickers. Also included in the kit is a communications guide instructing dealers on how to make use of the kit elements in their community. PSAs are available to dealers by contacting their Bryant, Day & Night or Payne distributor.
 "We support this program to give our business partners the opportunity to get more involved at the local level and to help them take a stand on the issue of buckling up for safety," said John Lord, residential products vice president and general manager, Bryant, Day & Night and Payne. "The 'Race to Buckle Up' kit supports our Indy 500 effort while enabling our dealers to demonstrate a commitment and responsibility to their communities.
 "Many people just don't realize how the chances of serious injury or death are reduced significantly if they wear safety belts," Lord added.
 According to the U.S. Department of Transportation (DOT), an estimated 25,000 lives were saved by safety belts between 1983 and 1990. In 1982, before any state had a seat belt use law, Americans buckled up at a rate of 11 percent. That rate increased to 49 percent by 1990, and 59 percent by 1991, the first year of the NHTSA's "70 by 92" campaign. Currently, 41 states have passed safety belt and child safety seat laws.
 The NHTSA's official "Buckle Up America! Week," May 18-25, includes the 76th running of the race. We couldn't ask for a better arena than the Indianapolis 500 -- 'the greatest spectacle in racing' -- or better timing to kick-off the 1992 campaign," commented Lord.
 Stan Fox is a veteran of four Indianapolis 500s, his best finish being a seventh in the 1987 race. Last year, he qualified the Bryant Heating & Cooling Special Lola/Buick in the middle of the sixth row at an average speed of 219.501 miles per hour, piloting the car to an eighth place finish in the race.
 Fox began racing in the midget ranks in Corona, Calif. in 1971, and competed in his first USAC midget race in 1975. Since then he has gone on to win nearly every major midget race in the country at least once. In November, 1990, Fox accompanied an elite group of 12 veteran Indy car drivers in Japan's new, multi-million dollar "Auto-opolis" race circuit to demonstrate USAC's Sabre cars.
 This marks Bryant's 27th year of Indy 500 sponsorship, the longest- running non-automotive sponsorship at the track. Bryant manufactures and markets commercial and residential heating and cooling products for sale both in the United States and Canada. Bryant was founded in 1904.
 NOTES: "Indianapolis 500," "Indy 500" and "The Greatest Spectacle in Racing" are registered trademarks of the Indianapolis Motor Speedway.
 The terms "safety belt" and "seat belt" are used interchangeably throughout this story.
 -0- 5/5/92
 /CONTACT: Rick Burt of Bryant, 315-432-3147, or Jonathan Shaw or Michele Zelman of Gibbs & Soell, 212-481-4488, for Bryant/ CO: Bryant Heating & Cooling ST: Indiana IN: AUT SU:


SM -- NYIFNS1 -- 6318 05/05/92 07:11 EDT
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Publication:PR Newswire
Date:May 5, 1992
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