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INDONESIA AWARDS WORLDWIDE TOURISM TO FOOTE, CONE & BELDING; $100 MILLION GLOBAL CAMPAIGN TO CELEBRATE 50TH ANNIVERSARY OF INDEPENDENCE

 CHICAGO, April 22 /PRNewswire/ -- The Indonesian Tourism Promotion Board today announced the appointment of Foote, Cone and Belding as its worldwide tourism agency. A $100 million global campaign is planned, over the three-year appointment, highlighting the celebration on Indonesia's 50th anniversary as an independent republic in 1995.
 This assignment is the largest win in the history of FCB International. The successful effort was led by FCB Sydney, which coordinated the resources of FCB's Asia and Pacific regions. The daily management of the account will be directed by FCB:CIS in Jakarta, with strategic and creative assistance from the agency's offices around the world.
 Indonesian Tourism Promotion Board Chairman Tanri Abeng said, "The integrated tourism marketing program, put forward by FCB, gives us great confidence that we will capitalize on the significant economic benefits that tourism can provide for Indonesia. The vision the ITPB has for tourism is well understood by FCB:CIS and FCB International."
 Craig R. Wiggins, Chairman of FCB International, said "This exceptional win is a by-product of our continuing expansion efforts in the Asia and Pacific regions. It underscores the critical mass and professional resources the FCB network has developed in the area to successfully compete for major international accounts. The strength of FCB:CIS, our Indonesian associate agency, was crucial to our appointment."
 FCB's growth in Asia was enhanced earlier this year with Northwest Airlines' assignment of its international advertising account in 12 countries, directed by FCB Japan, in Tokyo.
 Foote, Cone & Belding ranks as the seventh largest worldwide advertising company, and the largest agency in the U.S. Its network includes 180 offices in 46 counties, with worldwide billings, including Publicis-FCB European operations, totaling more than $6 billion.
 -0- 4/22/93
 /CONTACT: Owen Dougherty of Foote, Cone & Belding Communications, Inc., 312-751-7789/
 (FCB)


CO: Foote, Cone & Belding Communications, Inc. ST: Illinois IN: ADV SU:

SM -- NY099 -- 9555 04/22/93 14:17 EDT
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Publication:PR Newswire
Date:Apr 22, 1993
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