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Continuous Internet-Based News Feed Keeps Users Immediately Informed of
 Relevant News Throughout the Day

BURLINGTON, Mass., July 22 /PRNewswire/ -- Individual, Inc. (Nasdaq: INDV), a leader in customized information services, announced today Release 2.0 of Alert, the company's intra-day alerting service designed to deliver breaking news stories about public and private companies by e-mail. Now in its second generation, Alert 2.O intelligently draws relevant news stories from major newswires, matches them to client profiles, and delivers them within minutes to e-mail addresses. Information may be tracked on up to 40 companies per profile with no limit on the number of stories sent each day. With Alert 2. 0, Individual continues to make it easy for clients to instantly receive the information which is important to them.

Alert 2.0 gives customers news access to any company tracked by Individual's Company Tracker Database. This database follows news on nearly 20,000 public and private companies, including all public companies trading on the New York, American, and NASDAQ exchanges, plus thousands of private companies and divisions worldwide. Unlike competitive services that track companies using simple keyword search or ticker symbols, Alert 2. 0 employs Individual's proprietary SMART (System for Manipulation and Retrieval of Text) news agent and thesaurus to deliver highly relevant news stories within minutes of their release. Newswires monitored include Business Wire, PR Newswire and Reuters Financial Wire.

"Busy professionals, such as those in financial services, sales, and public and investor relations, require relevant, breaking news stories on a wide range of companies throughout the day," said Yosi Amram, founder and CEO of Individual, Inc. "Alert 2. 0 delivers on this promise with highly targeted news that doesn't clutter your e-mail box with irrelevant information. Alert 2.0 is vital in keeping abreast of competitors, customers, suppliers and one's industry."

New Features

Based on feedback from Alert enterprise clients, Individual has incorporated several new enhancements into Alert 2.0. They include:

-- Ability to track private as well as public companies

-- SMART-enhanced filtering to enhance story relevance

-- Aggressive per-seat pricing

Availability and Pricing

Alert 2.0 is shipping now and is available for single users and workgroups alike. The single-user service, called HeadsUp Alert, is priced at $215 per seat. First! Alert, the workgroup version, is available for $250 per seat and includes the ability to track any company worldwide, including those outside the Individual 16,000 Company Tracker database. In addition, all First! customers will receive at least one First! Alert profile at no additional cost over the price of their news service, with multiple seats available for enterprise sites using First! Intranet, First! for Notes and First! for Exchange.

Alert 2. 0 continues Individual's record of providing innovative personalized news solutions for the busy professionals. Individual has emerged as the leading supplier of customized news drawn from the widest selection of industry trade magazines, newspapers and newsletters.

On July 2, 1996, Individual completed the acquisition of FreeLoader, Inc., the creator of the world's first offline service that delivers the World Wide Web and screen saver content to consumers. As of June 20, 1996, FreeLoader had 32,400 registered users.

Individual, Inc., is a pioneer and leading innovator of electronic personalized information services. Through its exclusive information retrieval, filtering and delivery technologies, Individual brings highly relevant, precisely targeted news, information, and advertising to more than 138,000 readers worldwide. Individual's services include First! for corporate enterprises; NewsPage, a comprehensive custom news site on the World Wide Web; BookWire, a book and publishing information site on the Web (; and FreeLoader, the first Web offline delivery service ( Individual's partners include Lotus, Knight-Ridder, Microsoft Corp., NETCOM, Netscape and Toshiba. Individual is headquartered in Burlington, Mass., with offices around the world. Visit Individual on the Web at

Certain of the above statements are forward looking statements that involve risks and uncertainties. Actual results could differ materially as a result of a variety of factors, including competitive developments, and risk factors listed from time to time in the Company's SEC reports.

NOTE: First!, Heads Up, Physician's NewScan, NewsPage and BookWire are trademarks of Individual, Inc.
 -0- 7/22/96

/EDITOR'S ADVISORY: Screen shots of Alert 2.0 are available for download at

/CONTACT: Paul Pinella of Individual, Inc., 617-273-6000, ext. 4O9 or, or Michelle Goodall or Shawn Whalen of Schwartz Communications, 617-431-0770 or


CO: Individual, Inc. ST: Massachusetts IN: CPR SU: PDT

LZ-JL -- NEM010 -- 7761 07/22/96 08:30 EDT
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Copyright 1996 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 22, 1996

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