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INDIA TRADE SHOW HOPES TO ENTICE U.S. BUYERS.

NEW YORK-The promoter of the eighth edition of Tex-Styles India 2002 is hoping that American buyers will get over their fear of traveling and visit India to view textiles products Feb. 10 to 13 next year.

"I certainly expect the same number of buyers to come," said Pradeep Laroia, senior general manager of the India Trade Promotion Organization, the group that produces the trade show, which will be held at Pragati Maidan in New Delhi.

Despite his optimism, there are obvious concerns in the wake of the Sept. 11 terrorist attacks. "Have American buyers gotten over their initial hesitation to travel?" he asked.

"We have just finished with the Heimtextil India and not one buyer came from the U.S.," said Laroia, referring to the show that was scheduled a month after the tragedy, Oct. 4 to 7.

The negative news about where the U.S. economy is heading also can't be dismissed, said Laroia, who hoped that confidence-building measures such as interest-rate cuts would overturn pessimism.

A plus factor is that the American embassy in his country has given no travel advisory, Laroia said.

Some 250 Indian companies will showcase an assortment of merchandise in an area of 16,000 square meters. About 60 percent of the space has already been sold, he said.

At Tex-Styles India 2001, there were 2,500 overseas buyers out of a total of 9,000 visitors who came to the show. American buyers, some 700 attendees, were the largest overseas group, Laroia said.

"We always view the U.S. market as one," said Laroia, who added the United States is a specialized market. In terms of design, for instance, it has specific requirements on colors.

Textiles exports to the United States, some $11.1 billion last year, accounted for more than one-third of the country's total exports.
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Title Annotation:Tex-Styles India 2002
Comment:INDIA TRADE SHOW HOPES TO ENTICE U.S. BUYERS.(Tex-Styles India 2002)
Author:Leizens, Leticia
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:9INDI
Date:Nov 19, 2001
Words:304
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