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INDEPENDENCE BLUE CROSS, PENNSYLVANIA BLUE SHIELD AND KEYSTONE HEALTH PLAN EAST ANNOUNCE THANKSGIVING CANNED FOOD DRIVE

 PHILADELPHIA, Nov. 19 /PRNewswire/ -- Independence Blue Cross, Pennsylvania Blue Shield and Keystone Health Plan East (KHPE), in cooperation with the City of Philadelphia, have initiated a holiday canned food drive to help feed the needy during the Thanksgiving holiday.
 "Independence Blue Cross, Pennsylvania Blue Shield and Keystone Health Plan East have long been active participants in the community in which we serve and live," said G. Fred DiBona Jr., president and chief executive officer of Independence Blue Cross. "The timing of this campaign is particularly important since many shelters in the city have recently had an increase in their number of residents."
 Volunteers from Independence Blue Cross and KHPE will collect canned goods at two locations as part of the "Yes. We Can." campaign on the three days preceding the Thanksgiving holiday. On Dilworth Plaza, located on the western side of City Hall, a van will be stationed to collect the canned goods. Another drop-off location will be set up in the lobby of Independence Blue Cross at 1901 Market St.
 Collection hours for the "Yes. We Can." campaign are as follows:
 Monday, Nov. 22, noon to 7 p.m.
 Tuesday, Nov. 23, 7 a.m. to 7 p.m.
 Wednesday, Nov. 24, 7 a.m. to 1 p.m.
 The food will then be distributed to the Gateway Center just in time for the Thanksgiving holiday. The Gateway Center is one of the City of Philadelphia's contracted shelters. Located at Buttonwood and Percy, the Gateway provides on-site meals, day activities and nightly shelter for the homeless.
 The campaign will be promoted in a number of ways, including announcements at various Center City employers.
 Independence Blue Cross is the largest health insurer in southeastern Pennsylvania, providing health coverage to more than 2.2 million people.
 /delval/
 -0- 11/19/93
 /CONTACT: Dick Doran of Independence Blue Cross, 215-241-3131/


CO: Independence Blue Cross; Pennsylvania Blue Shield; Keystone Health
 Plan East ST: Pennsylvania IN: SU:


LJ-MK -- PH017 -- 6532 11/19/93 12:23 EST
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Publication:PR Newswire
Date:Nov 19, 1993
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