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IN ADWEEK HISTORY OCTOBER 2005.

With its 2018 revenue at $55 billion, Facebook is the 800-pound gorilla of online advertising--but it wasn't always this way. Fourteen years ago, Adweek (which is celebrating its 40th anniversary this year) stood aghast at the soaring growth of a social network called MySpace. You remember MySpace, don't you? Well, you should. In 2005, as we reported, the platform signed up a gang of heavy-hitting brands including McDonald's, P&G, Sony Pictures and Boost Mobile--no small part of why News Corp decided it was worth plunking down $580 million for the site. "For advertising dressed up as in-demand content," we observed, "MySpace members eagerly interact." Or, at least, they did interact. MySpace's reign was a brief one, its audience siphoned off by another platform you might have heard of: Facebook.

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Title Annotation:4 YEARS BOLD
Author:Klara, Robert
Publication:ADWEEK
Date:Sep 2, 2019
Words:141
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