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IMSA produces consumer brochure to offer long-term-care information. (Insurance Marketplace Standards Association).

The Insurance Marketplace Standards Association has created a 12-page consumer brochure on who should consider long-term-care insurance and what their options are. It is free online from the ethics watchdog group at, and insurance agents for IMSA member companies will also offer them.

IMSA reports that about 13 million people in the United States need daily assistance with personal maintenance, hygiene, eating and basic household tasks, but only 6 million own long-term-care insurance. IMSA Executive Director Brian Atchinson said about 44% of Americans age 65 and older will enter a nursing home at least once, and more than half will stay at least a year, based on statistics of the National Association of Insurance Commissioners. Average annual costs were $56,000 in 2001, but were up to twice that much in some parts of the country. The brochure describes what to look for in selecting an LTC insurance policy.

Key factors in choosing an LTC insurance company are its business ethics and its financial viability, Atchinson said.
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Title Annotation:Marketplace
Comment:IMSA produces consumer brochure to offer long-term-care information. (Insurance Marketplace Standards Association).(Marketplace)
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2004
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