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IMPROVED SALES OF BRITISH CARS IN U.S. EXPECTED

 DETROIT, Jan. 5 /PRNewswire/ -- Increased sales of British cars in the United States were predicted today at Detroit's North American International Automobile Show.
 The U.S. heads of Jaguar, Land Rover, Lotus and Rolls-Royce said that based on sales trends at the end of 1992, they are "cautiously optimistic" for improved sales in 1993.
 Land Rover President Charles Hughes said that December 1992 U.S. sales of its Range Rover and Land Rover vehicles were 709, the best of any month in the company's history. "We are bullish on 1993," he said.
 John Mackie, Jaguar's vice president of sales, noted that his company also had a good December and has confidence in an improved sales situation this year.
 Howard Mosher, president of Rolls-Royce and of the British Automobile Manufacturers Association (BAMA), said, "We believe we have seen the bottom of the recession and are starting an upswing.
 "At Rolls-Royce we are full of anticipation for the year to come," he added.
 Jim Blackwell, chief operating officer of Lotus, said that Lotus cars has streamlined its U.S. operations and is now positioned to take advantage of an improving market here.
 -0- 1/5/92 R
 /CONTACT: Ian Kerr of Kerr Kelly Inc., 313-965-0200 (at the Pontchartrain)/


CO: Jaguar; Land Rover; Rolls-Royce; Lotus ST: Michigan IN: AUT SU: ECO

219 01-05-93 18:17 EST SM -- DE035R -- 1990 01/05/93 22:56 EST
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Date:Jan 5, 1993
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